OgilvyAction Promotes Pam Morrisroe to Managing Director, OgilvyAction East

NEW YORK, July 19, 2011 /PRNewswire/ -- OgilvyAction, the brand activation arm of Ogilvy & Mather has promoted Pam Morrisroe to Managing Director of OgilvyAction East effective immediately.

Since joining the advertising industry in the 1990s, Pam's knowledge and expertise has played a key role in delivering successful solutions that create purchase behavior for various clients. With Ogilvy since 2005, in the positions of Director of Client Services and Managing Director of OgilvyAction Experiential Marketing North America, Pam successfully developed and executed experiential marketing and shopper marketing programs and strategies for clients such as American Express, New Balance, Unilever and Kraft.

"I am thrilled to take on this new role," Morrisroe said. "It is a very exciting time at OgilvyAction East.  Our two groups, OgilvyAction Experiential and OgilvyAction New York, are coming together, and I know that as a cohesive team we will drive growth by creating and executing great work for our clients."

Moving forward, Pam will continue in her North American Experiential role, while accepting her new Managing Director responsibilities for OgilvyAction East. She will also be a member of the Ogilvy & Mather East Leadership Team.  

Sheila Hartnett, CEO OgilvyAction North America said, "Pam has been an integral part of this company for many years, and I know that she is the right person to lead this charge.  She has helped grow the Experiential business significantly over the past 5 years, and has always demonstrated a deep commitment to delivering the best possible work, driving profitable results for both our organization and our clients. With that in mind, I am confident that she will reach all the goals we have outlined for OgilvyAction East."  

About OgilvyAction: OgilvyAction. Creating Purchase Behavior. We are dedicated to understanding not just insights around brands and the consumers, but also, importantly, the core insights around the shopper and the retailer. OgilvyAction uses this comprehensive intelligence and insights to create big ideas that drive brand purchase via our core disciplines: Shopper Marketing, Trade Marketing, Experiential Marketing, and Promotional Marketing.  Each of these is supported by our expertise in digital activation and measurement & analytics. With 81 offices in 60 countries our clients include Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is the global brand activation network of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations.  For more information, visit our website at www.ogilvyaction.com.  

SOURCE Ogilvy & Mather