OgilvyOne Named Grand Prix Winner of 4A's Jay Chiat Awards 2014

CHICAGO, Oct. 6, 2014 /PRNewswire/ -- The winners of the 18^th annual 4A's Jay Chiat Awards for Strategic Excellence were announced at the fourth annual 4A's Strategy Festival, which kicked off in Chicago on October 5. These global advertising awards honor strategic thinking and recognize professionals who have developed strong, innovative insights and initiated their work through creative campaigns that inspire both consumers and business. 

OgilvyOne won the Grand Prix for its strategy on British Airline's "Visit Mum," which was awarded Gold and also cited for the Best Use of Data/Measurement Special Prize. 

"The Jay Chiat entries are always inspiring and this year proved to be no exception," said 4A's President-CEO Nancy Hill. "It's great to see how well the discipline of rigorous planning continues to evolve and adapt to the widening media landscape."

"The quality and diversity of entries for this year's Jay Chiat awards are exceptional," said Ed Cotton, Director of Strategy, Butler, Shine, Stern & Partners and Chair of the 4A's Strategy Committee. "This illustrates the global pervasiveness of the planning discipline and how planners are now playing an integral role in the development of compelling communication, products and services."

Mollie Rosen, EVP, 4A's Agency Relations and Membership said, "We were delighted to see such high quality entries across all categories and from a variety of strategic disciplines, including media and digital strategists.  We see this as a sign that the value of strategy in a brand's business is being felt more than ever before."

Festival attendees will hear from top winners including OgilvyOne; Lowe Lintas and Partners, India; Leo Burnett/Arc Worldwide/Holler/Starcom MediaVest Group; Memac Ogilvy & Mather; and about how they delivered best-in-class campaigns.

The judging panels were comprised of top industry thought leaders. The complete list of medal winners for the 2014 Jay Chiat competition awards follows:

4A's Jay Chiat Awards 2014

Medal Winners

Grand Prix

• OgilvyOne— British Airways "Visit Mum"

Special Prizes 

• Best Brand Progress/Reinvention: GSD&M—RadioShack "Super Bowl Campaign" 
• Best Brief: CHI&Partners NY—Channel Thirteen "TV Gone Wrong"
• Best Business Transformation: CHI&Partners NY—Channel Thirteen "TV Gone Wrong"
• Best Communications/Engagement Strategy: Droga5—Heineken: Newcastle Brown Ale "If We Made It"
• Best Use of Data/Measurement: OgilvyOne—British Airways "Visit Mum"
• Best Use of Research: Leo Burnett/Arc Worldwide/Starcom MediaVest Group—Procter & Gamble: Pantene "Weather Permitting"
   

Global Strategy  (No Gold was awarded in this category.)

Silver

• Ogilvy & Mather NY—Caterpillar Inc. "Built For It Trials"

Bronze

• Leo Burnett/Arc Worldwide/Holler/Starcom MediaVest Group—Procter & Gamble – Always "Always #LikeAGirl"
• Firstborn—All Nippon Airways "Introducing Japan's Largest Airline to the World"
• Loducca, Sao Paulo—Beneficent Institution's Winter Campaign & Shopping Villa Lobos "The Empty Shop"
• Ogilvy & Mather UK—Expedia Europe "Travel Yourself Interesting:- Creating a More Valuable Future in Online Travel Retail"

 Honorable Mention

• COLLINS—Type Directors Club "Type Directors Club Call for Entries"
   

National Strategy

Gold

• OgilvyOne—British Airways "Visit Mum"
• Publicis Kaplan Thaler—Crest & Oral-B / Procter & Gamble "A Frightfully Good Halloween"

Silver

• Droga5—Heineken: Newcastle Brown Ale "If We Made It"
• Saatchi & Saatchi—General Mills/Cheerios "From 'love your heart' to 'unconditional love'"
• The Martin Agency—OREO, Mondelēz International "Letting Wonder Loose"

Bronze

• Almap BBDO—Volkswagen Kombi "Kombi Last Wishes - The Unlaunch of the Volkswagen Bus"
• Anomaly—DICK'S Sporting Goods "Finding Magic in Hell"
• BBH New York—Sony Computer Entertainment America, PlayStation  "Gran Turismo 6: First Love"
• GSD&M—RadioShack "Super Bowl Campaign"

Honorable Mention

• 72andSunny—Samsung Telecommunications America "The Next Big Thing with Samsung + Jay Z"
• 72andSunny/Haworth Media Agency—Target "Back-to-School 2013 Campaign"
• INNOCEAN USA/Big Block LA//Bossa/ Initiative +/Skybound—Hyundai Motor America "The Walking Dead Chop Shop"
• LOWE/SSP3— Ministry of Defense / Program of Humanitarian Attention to the Demobilised "You Are My Son"
• McKinney— Mizuno "What If Everyone Ran?"
• Mullen—American Greetings "Marketing the #worldstoughestjob"
   

Non-Profit

Gold

• Memac Ogilvy & Mather—Sawa Mninjah "Rescue Radio"

Silver

• JWT—NAMI NYC Metro "A New Conversation on Mental Health in America"

Bronze

• Goodby Silverstein & Partners—Thorn "Pedophile Deterrence Campaign: Becoming the Digital Defenders of Children"
• Loducca—Neymar Jr. "We Are All Monkeys"
• Saatchi & Saatchi/Community Films, LA—Evolve Together, LLC. "Making Gun Responsibility the New Cultural Norm"

Honorable Mention

• AJF Partnership—Australian National Preventive Health Agency (ANPHA)/National Tobacco Campaign "How suffering made people quit"
• DM9 Sul—Pao dos Pobres Foundation "Even Those Who Don't Have Anything Can Donate".
• Droga5—UNICEF "Tap Project"
   

Product/Service Creation (No Gold was awarded in the category.)

Silver

• Lowe Lintas and Partners, India—Hindustan Unilever Ltd.  "Little Farmers of Kissanpur"
• Ogilvy & Mather—IBM "Food Truck"

Bronze

• DM9DDB, Brazil—J&J/JOHNSON'S BABY "Hello My Name Means"
• Lowe Lintas and Partners, India/PHD India—Hindustan Unilever Ltd. "Kan Khajura Station: From the 'Dark' to Connectivity"

Honorable Mention

• R/GA—"The Nike SB App"
   

Regional Strategy

Gold

• CHI&Partners NY—Channel Thirteen "TV Gone Wrong"

Silver

• Leo Burnett/Arc Worldwide/Starcom MediaVest Group—Procter & Gamble: Pantene "Weather Permitting"
• Leo Burnett, Toronto/Jungle—Media "Learn IKEA"

Bronze

• SID LEE—Toronto/Maple Leaf Sports & Entertainment FC "It's a Bloody Big Deal"
• The Martin Agency Colonial Williamsburg "Stay and Make Some History"

Honorable Mention

• Cramer-Krasselt—Constellation Brands "Luna Corona"
• Leo Burnett—Fifth Third Bank "#PayToTheOrderOf Campaign"
• OgilvyOne London—British Airways "Magic of Flying"
   

About the Jay Chiat Awards for Strategic Excellent

The Jay Chiat Awards are global awards that recognize the best strategic thinking in marketing, media and advertising.

Previously called the AAAA Awards for Account Planning, in 2004, the awards were renamed in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning to the United States. The Awards are presented each year at the 4A's Strategy Festival.

About the 4A's

The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is the help agencies become more successful.

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