22 Feb, 2019, 09:00 ET
NEW YORK, Feb. 22, 2019 /PRNewswire/ -- Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), today announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, "Fair Choice" that provides users with an alternative to pay with their data to access quality content.
With the anniversary of the European Union's (EU) General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA) on the horizon, managing user consent has never been a more pressing issue for organizations that handle data. For app publishers this means collecting explicit user consent for every single partner they work with. With the average app having over 15 partners integrated, operationally it is difficult to implement without causing serious disruption to their users' experience. Furthermore, the majority of consent notices today force users to consent rather than giving them a clear and explicit choice to opt in or out. This leads to a lack of consumer trust, long term business loss, and the risk of a hefty regulatory fine.
Ogury Consent Manager, a registered IAB Consent Management Provider (CMP) and fully GDPR compliant, streamlines this process for publishers by combining all consent notices from every demand and supply partner, technology solution, as well as every tracking and analytics provider into one convenient place. Therefore, users are shown just one consent notice, providing them with a clear and informed choice to share or withdraw their data. Establishing a relationship of trust, minimizing disruption to user experience and assuring regulatory compliance.
"Ogury Consent Manager has been the quickest and easiest way for us to meet GDPR guidelines for our European based users," said Mo Rahim, Founder of London Transport Planner. "The solution offers unique customization and reporting options via the online dashboard. We haven't found a free solution that comes close to Ogury Consent Manager in features and simplicity. We thank the support team for their valuable assistance in answering all of our questions and facilitating integration."
Benefits of Ogury Consent Manager for Publishers:
- Compliance guaranteed, whilst maintaining revenue. Ogury was built with GDPR at its core and has been collecting user consent since its very beginning in 2014. This insight feeds AI to optimize user acceptance rate, enabling publishers to continue maximizing their revenue potential.
- Built for mobile and completely free for iOS, Android and mobile web. Available within Ogury's dynamic SDK, publishers can access Ogury Consent Manager alongside Ogury Intelligent Monetization and Active Insights with one simple SDK integration.
- Customized consent notice to match a publisher's brand. Publishers can add their logo and change colors within an easy-to-use self-service dashboard, part of Ogury MJM Cloud.
- Monitor consent metrics over time. Publishers can keep an eye on what's working via the monitoring dashboard which tracks users consent metrics over time and provides a detailed view of impressions and user activity.
"Ogury was built with user consent at its heart, long before GDPR was created," said Jean Canzoneri, co-founder and co-CEO of Ogury. "We believe it's important to build a trusting relationship with users and by developing Ogury Consent Manager we have been able to give our publishers the ability to establish that relationship of trust as well. Our product helps publishers manage complex regulations while establishing user trust and maintaining user experience and overall revenue."
"Ogury's goal is to help businesses move into the era of data transparency and user choice. We want to help publishers create a dialogue of transparent value exchange with users. This is why we will be releasing a new capability in Consent Manager named "Fair Choice". Fair Choice goes one step further than simply giving users the choice to share or withhold their data by introducing a third-option to pay a fair price in exchange for a marketing-free experience, without data sharing."
With this new capability, giving users the choice to decide how to pay to access quality content, Ogury continues to reinvent the way digital marketing is conducted to restore and reinforce user trust, an indispensable ingredient in the long-term prosperity of the digital ecosystem.
Founded in 2014, Ogury provides the most advanced Mobile Journey Marketing Cloud, where organizations can access the integrated data and technologies necessary to understand the entire mobile user journey, and market across it. In full compliance with GDPR, and with a sharp focus on operational simplicity, Ogury MJM cloud delivers unmatched user engagement and mobile asset revenue to 900 brands and 3500 publishers across the globe. www.ogury.com.
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