OIKOS® Announces Tennis Superstar and Five-Time Grand Slam Champion Carlos Alcaraz as Its Global Brand Ambassador
The duo will show fans what it can take to boldly power and inspire strength with the help of protein packed options
- OIKOS announces a new global partnership with tennis star Carlos Alcaraz, a five-time Grand Slam champion known for his explosive strength, dynamic movement, and relentless drive.
- The partnership brings to life the brand's mission to fuel strong routines with high-quality protein offerings that help power performance on and off the court.
- The multi-year collaboration will begin with a social-first reveal timed to U.S. tennis' biggest moment this August, followed by the release of limited-edition OIKOS x Alcaraz drop kits – featuring select co-branded strength gear.
WHITE PLAINS, N.Y. and LOUISVILLE, Colo., Aug. 20, 2025 /PRNewswire/ -- OIKOS®, America's #1 high protein yogurt brand, is embarking on a multi-year partnership with professional tennis star and five-time Grand Slam champion Carlos Alcaraz, who will serve as its global brand ambassador. Renowned for his explosive power, unwavering dedication, and relentless drive, Alcaraz is teaming up with OIKOS to showcase how a foundation of healthy habits, exercise, and balanced nutrition, paired with the brand's variety of delicious, protein-packed options, can help fuel your unique strength journey.
OIKOS understands that building strength takes discipline, resilience, and fuel – making Alcaraz an ideal match. Whether it's his determination to prevail after a long rally or mastering the ultimate drop shot, strength is at the core of his game. Fueling his grit, Alcaraz relies on nutritious, high protein options to help him stay at the top, and OIKOS is here to support your strength too. No matter the challenge, OIKOS sees your strength and can deliver a protein-packed punch when you need it most, because we know STRONGER MAKES EVERYTHING BETTER®.
"Strength is an important factor to me, both on and off the court. But it's not just about how I train – it's about how I fuel my body," said Carlos Alcaraz. "That's why I'm proud to partner with OIKOS. Its high-quality protein is one of the things that helps me maintain my strength."
"At OIKOS, we're committed to fueling all kinds of strength – not just for elite athletes like Carlos Alcaraz but for anyone showing up and giving it their all," says Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. "Alcaraz embodies the OIKOS spirit with his grit, resilience, and energy, and we couldn't be more excited to welcome him to the team."
To celebrate the partnership, OIKOS has curated the ultimate "drop kit" which will feature select gear, including a co-branded tennis bag and hat with Carlos Alcaraz's signature, OIKOS-branded socks, sweatbands, tennis balls, and a fan-favorite muscle recovery tool. The kits will debut on social this August, just in time for one of the biggest moments in U.S. tennis, with more to come from Alcaraz in 2026.
To be entered for a chance to win one of five exclusive OIKOS x Alcaraz Signature Drop Kits:
- Follow @Oikos on Instagram.
- Comment on the sweepstakes post from the @Oikos Instagram account during the promotion period.
- Include the hashtag #OIKOSDropKitEntry and tag a friend in your comment.
About OIKOS®
OIKOS® is a part of Danone North America, one of the world's largest B Corps™, and is committed to making nutritious, high-protein options because STRONGER MAKES EVERYTHING BETTER®. OIKOS knows protein and has something for anyone looking to fuel their strength no matter where you are in your journey. With a variety of complete-protein packed options across cups, shots, drinks and shakes, OIKOS provides offerings that support strength – whether on the field, at the gym, at home, at work, or anywhere on the go. Visit https://www.oikosyogurt.com/ to see the full portfolio, and join Team OIKOS on social, including Facebook, Instagram, TikTok and YouTube.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, OIKOS®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com.
About Carlos Alcaraz
Tennis star Carlos Alcaraz has rapidly become one of the sport's most dominant and exciting players. Born in 2003 in Murcia, Spain he turned pro at just 15 and has since trained under former world No. 1 Juan Carlos Ferrero. Known for his electric speed, fearless shot-making, and mental toughness, Alcaraz broke onto the global stage with his first Grand Slam win at the 2022 US Open, becoming the youngest World #1 in ATP history. He has since captured titles at Wimbledon (2023, 2024) and the French Open (2024, 2025), boasting a flawless 5–1 record in Grand Slam finals. Alcaraz is also the youngest man to win a Grand Slam on all three surfaces and the first to defeat both Nadal and Djokovic at the same clay event, doing so in back-to-back matches in Madrid 2022. With over 20 ATP titles, he's already built a résumé that rivals the greats. Alcaraz is widely regarded as the future of men's tennis, forging a legacy uniquely his own. Off the court, Alcaraz launched the Carlos Alcaraz Garfia Foundation which aims to improve the lives of children in need through initiatives supporting social inclusion, improved health, and raising awareness around the problems faced by the most vulnerable children. For the latest information, follow @carlitosalcarazz on Instagram and find more information on his foundation at: fundacionalcaraz.org.
Contact:
Zach Stevens
[email protected]
SOURCE Danone North America
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