Oikos® Flexes Surprising Strength in Its Return to the Big Game with "Surprising Strength" Starring Television Actress Juno Temple and Football Star Myles Garrett

New Oikos ad aims to power everyday strength with its high-quality, complete protein-packed Oikos Triple Zero® Greek yogurt and Oikos Pro® snack cups

WHITE PLAINS, N.Y. and LOUISVILLE, Colo., Feb. 4, 2025 /PRNewswire/ -- Oikos® is showing up strong on football's biggest night for its sixth straight year, this time proving that strength can come from places you never expected – even yourself. Featuring multi-nominated actress Juno Temple and pro football star Myles Garrett in the all-new ad "Surprising Strength," acclaimed director Wayne McClammy and Oikos showcase that there's more to being strong than what meets the eye.

In the brand's newest spot, 'football's' sweetheart and one of the league's biggest musclemen come together in a humorous and action-packed race, as a last-minute gate change throws a wrench in travel plans. Luckily as America's #1 high-protein yogurt brand, Oikos' delicious and nutritious snacks help support strength and save the day. With so much protein-packed goodness loaded into such a small package, Oikos is here to show every one of us that we too can outstrong our everyday by making stronger snack choices on Game Day and throughout the year. STRONGER MAKES EVERYTHING BETTER®.

Juno Temple, known for bringing her charm and depth to underestimated characters, couldn't be more excited to team up with Oikos for her first-ever Big Game spot. "I seriously can't believe I'm in a Big Game ad. It's been super fun working with Oikos," beamed the actress. "This campaign is bold, unexpected, and celebrates a message I hold close to my heart – that strength can come from the most surprising places. It's always a thrill to flip the script and showcase empowered, strong women who rise to the occasion."

"The Big Game is a career-defining moment for athletes where they demonstrate their strength at the highest level, but we know that athletes aren't the only ones who need protein to power their game. At Oikos, we power all types of strength and we're proud to offer fans nutritious, high-quality protein options that are sure to provide a boost whenever they need it most in their everyday lives," says Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. "Being able to bring together the dynamic duo of Juno Temple and Myles Garrett while putting surprising strength at the forefront of our Big Game ad is a fun way to bring our brand ethos to life." 

"As a defensive end, I am constantly adjusting my game to fit different circumstances. I've learned to embrace sudden changes instead of fearing change," said Myles Garett, 2023 Defensive Player of the Year. "Challenges make me stronger and allows me to adapt in unique situations. This is the message I want to share through the Oikos ad: strength can show up in ways you don't expect – like when a friend lets you lean on their strength when you need it most."

On February 9, 2025, the ad will air on FOXSports.com, FOX Sports App, NFL App and Connected TV devices where users can stream the Super Bowl. Viewers in New York, NY., Los Angeles, CA., and Denver, CO., will be able to see the spot live within 30-minutes of kickoff on FOX Sports. Those in New Orleans, LA., can view the ad live on FOX's in-game Super Bowl broadcast.

Fans can also view the ad across Oikos social media, on Instagram, Facebook, YouTube and TikTok.

About Oikos Triple Zero® & Oikos Pro® 

• Oikos Triple Zero®: Packed with 15 grams of high-quality, complete protein per 5.3 oz serving, it's more of what you want, less of what you don't with a triple punch of 0 grams of added sugar*, 0 artificial sweeteners, and 0 grams of fat – to help you unlock your full potential.
• Oikos Pro®: Contains 20 grams of complete, high-quality protein per 5.3oz serving, providing all 9 essential amino acids, as well as vitamin D** and calcium to help support strong bones. A delicious choice to help build muscle as part of a balanced diet and with exercise.
  • Oikos Pro® shots (per 3.1 fl oz) are available for a quick hit of protein any time throughout your day with 10g of complete protein, providing all 9 essential amino acids, 0g added sugar* as well as vitamins B2, B6, and B12. 
  • Oikos Pro® drinks (per 7 fl oz bottle) are great for when you need an on-the-go protein boost like after a workout with 23g of complete protein, providing all 9 essential amino acids, 0g added sugar* as well as vitamins B2, B6, and B12. 

*Not a low-calorie food.

** Plain flavor does not include Vitamin D

For more information visit OikosYogurt.com  

About Oikos®
Oikos® is a part of Danone North America and is committed to making nutritious, high-protein snack choices as part of a healthy diet and exercise routine – because we're here to help you fuel your strength. Oikos® has something for everyone in the family, boasting a variety of protein-packed snack options to choose from to help support a balanced diet and exercise routine. From Oikos Triple Zero®, a high protein snack with zero grams of added sugar*, zero artificial sweeteners and 0% fat, to Oikos Pro®, a protein-packed, crave-worthy post-workout option, Oikos® provides consumers with a selection of creamy, delicious, and nutritious products to help them achieve their goals no matter how big or small. Oikos® is obsessed with yogurt and dairy and is part of Danone North America, one of the world's largest B Corps™. 

*Not a low-calorie food.

About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit danonenorthamerica.com.   

Media Contacts
Zach Stevens
[email protected]

Ashlee Simpson
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SOURCE Danone North America