Old Orchard Brands Adds Family-Affordable Gallon-Size Bottle To Its 100 Percent Fruit Juice Line

Feb 11, 2010, 09:17 ET from Old Orchard Brands

SPARTA, Mich., Feb. 11 /PRNewswire/ -- Drinking 100 percent fruit juice with no added sugars has always been considered a healthy beverage choice because it is fat-free and rich in vitamins, minerals and naturally occurring nutrients that contribute to good health.  Old Orchard Brands makes good nutrition even more affordable for today's family with the introduction of a one-gallon-size bottle available in seven of its most popular 100 percent fruit flavors.  Each bottle contains 16 eight-ounce servings, has a suggested retail of just $3.49 and is available at grocery and club stores across the United States.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100211/CL53549 )

The new gallon-size containers reflect Old Orchard Brands' ongoing commitment to providing families with convenient nutrition at affordable prices. Available in the Company's best-selling varieties, including: Apple, Apple Cider, Cherry Pomegranate, Cranberry Pomegranate, Blueberry Pomegranate, Acai Pomegranate and Berry Blend; all flavors are fortified with 100 percent of the daily requirement of vitamin C and contain no added sugars, artificial coloring or preservatives.

According to the USDA Food Guide Pyramid, an eight-ounce serving of 100 percent fruit juice counts as one full serving of fruit.  The Guide suggests two to four servings of fruit per day.

"There's no doubt that all-natural, 100 percent fruit juice provides families with convenient and affordable nutrition," said Kevin Miller, vice president of marketing for Old Orchard Brands. "At about 20 cents per serving, our new gallon-size 100 percent fruit juice makes it more affordable than ever to balance the family's budget and nutrition at once."

Old Orchard Brands is the fourth-largest manufacturer of fruit juice in the United States*.  The Company's juices can be found in nearly 90 percent of the nation's grocery stores.  

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States.  Established in 1985, the company offers consumers 31 frozen concentrate flavors and 68 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails, low-sugar fruit juice cocktails, and juice-infused teas.  Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. For more about Old Orchard, visit www.oldorchardjuice.com.

*Fourth-largest seller of traditional 64-ounce juice bottles.

SOURCE Old Orchard Brands