Old Orchard Brands Introduces New Healthy Balance Juice Drinks In Accordance With New Dietary Guidelines Calling For Reduced Sugar
New Tropical Varieties Feature 75% Less Sugar Than Similar Varieties of Traditional Juice*
Apr 20, 2015, 10:00 ET
SPARTA, Mich., April 20, 2015 /PRNewswire/ -- Leading juice innovator Old Orchard Brands has expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that easily fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.
Released earlier this year, the report estimated Americans take in as much as 30 teaspoons of sugar per day. The new recommendation is to reduce intake by more than half, allowing for just 12 teaspoons daily for adults.** Old Orchard Brands makes that goal more attainable with its Healthy Balance reduced-sugar juice drinks including new Pineapple Orange and Peach Mango varieties.
Healthy Balance Pineapple Orange and Healthy Balance Peach Mango contain just five grams of sugar per eight-ounce serving and only 20 calories. Sweetened with Splenda® brand no-calorie sweetener, these juice drinks provide a full-flavored experience without cutting corners on taste.
"The new guidelines are clear -- Americans are consuming far too much sugar," said health expert and Old Orchard consultant Amy Bragagnini, MS RD CSO. "A single 20-ounce bottle of sugary cola is going to put you over the recommended sugar intake by nearly 40%, so you have to make smarter choices. Healthy Balance has always been a great alternative because of its low sugar profile and the fact that a single serving provides 100% of the daily recommended value of Vitamin C."
To learn more about the key U.S. Dietary Guideline changes from Amy Bragagnini, MS RD SCO, visit: http://bit.ly/1DeYYmU.
The new, innovative blends fit the Healthy Balance profile that seeks to offer superior taste with just a fraction of the sugar and calories found in traditional juices. The new flavors are available in select grocery stores nationwide this month in ready-to-drink 64-ounce bottles with a suggested retail price of $2.49 per bottle.
Pineapple Orange and Peach Mango join Old Orchard's highly successful line of Healthy Balance products that includes classic flavors such as Apple, Grape and Cherry as well as innovative blends like Pomegranate Blueberry Acai and Apple Kiwi Strawberry. A total of 12 varieties of Healthy Balance are currently available.
For more information on Healthy Balance juice drinks and where they are sold, please visit www.oldorchard.com. To receive the latest news and coupon offers, visit Old Orchard on Facebook and Twitter.
About Old Orchard Brands
Established in 1985, Sparta, Michigan-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. The company offers consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.
*When compared to the leading brand of similar Mango-flavored juice which contains 27 grams of sugar per serving. Old Orchard's Health Balance Peach Mango flavor features just 5 grams of sugar per serving.
**Source: "Behind New Dietary Guidelines; Better Science," New York Times, Feb. 23, 2015
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SOURCE Old Orchard Brands