'Old Orchard for Kids' Line Of Reduced Sugar Fruit Juice Adds Three New Flavors Just In Time For New Year Resolutions

Growing Line Combines Great Tasting, Kid-Friendly Flavors With 50 Percent Less Sugar

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Jan 15, 2014, 03:23 ET

SPARTA, Mich., Jan. 15, 2014 /PRNewswire/ -- Parents determined to limit their family's sugar intake in the new year have a new ally in leading fruit juice innovator, Old Orchard Brands, as it expands its popular Old Orchard for Kids line of reduced-sugar fruit juices today to include Grape, Berry and Fruit Punch varieties. The new flavors join the existing Apple flavor that was introduced earlier this year.

(Photo: http://photos.prnewswire.com/prnh/20140115/DE47207 )

Old Orchard for Kids line adds three new flavors of reduced-sugar fruit juices today to include: Grape, Berry and Fruit Punch varieties. (PRNewsFoto/Old Orchard Brands) (PRNewsFoto/OLD ORCHARD BRANDS)

Old Orchard for Kids has a suggested retail price of just $2.49 per 64-ounce bottle, and it can be purchased at major grocery retailers across the nation beginning this month.

Old Orchard for Kids provides families with a great tasting alternative to sodas and other sugary drinks because it contains 50 percent less sugar than traditional 100 percent juice varieties and it uses no artificial sweeteners or added sugars to enhance its great taste. In addition, the entire line is 100 percent natural, so it has no artificial flavors, colors or preservatives. Each eight-ounce glass offers 100 percent of the daily recommended amount of vitamin C in addition to providing a boost of calcium and iron.

"Flavors like grape, fruit punch and berry are certainly kid-friendly, but we really developed the Old Orchard for Kids line with parents in mind," said Mark Saur, founder and CEO of Old Orchard Brands. "Parents want to feel good about what they are serving to their children, and in this case we have a fruit juice that we know kids will love but that mom and dad will also feel good about based on its positive nutritional profile. And, to top it off, we offer it at a price point that sets us apart from the competition."

Old Orchard for Kids was originally introduced earlier this year as a single Apple variety of juice. The speed in which the line has expanded comes as a result of strong sales of the original flavor and a growing consumer interest in better-for-you packaged foods.

Old Orchard for Kids and other better-for-you juices from Old Orchard Brands are sold at leading retailers across the United States. For more information on where Old Orchard juices are sold, please visit www.oldorchard.com.

About Old Orchard Brands
Established in 1985, Sparta, Michigan-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. The company offers consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.

SOURCE Old Orchard Brands