Old Spice Reveals Which NFL Teams Have the Most Swagger

Rankings Recognize Teams That Play with Swagger Week-In and Week-Out

Jan 08, 2010, 10:08 ET from Old Spice

CINCINNATI, Jan. 8 /PRNewswire/ -- Old Spice knows Swagger. So it is fitting that today Old Spice announced the first-ever Swagger Rankings, an index recognizing which NFL teams have the Most Swagger - a nod to the male grooming brand's most popular scent and a highly-referred-to term denoting those who play and act with confidence.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100108/LA34606)

"When it comes to Swagger, it's not just about a winning record, it's also about playing with confidence and a winning attitude," said James Moorhead, Old Spice Deodorant Brand Manager. "As the official deodorant and body wash of the NFL, Old Spice knows that having Swagger gives players and teams an extra edge both on and off the field."

To determine the 15 teams with the most Swagger, Old Spice worked with the NFL to obtain and analyze statistics from the past 3.5 years (2006 through week 9 of the 2009 season), looking at key factors that embody the definition of Swagger. The teams that topped the list scored high marks in a variety of categories:

  • Red Zone Performance: Scoring and Tackling when it counts requires Swagger on both sides of the ball
  • Taking Your Swagger on the Road: Winning a game while tens of thousands cheer against you requires massive amounts of Swagger
  • Fourth Down Conversions: It's fourth down. You have to have Swagger to go for it ... and make it
  • Gentleman's Game: It takes a different level of Swagger to play the game by the rules and avoid penalties
  • Merchandise Sales: When fans wear your team colors like a uniform, you definitely have Swagger

Old Spice Swagger Rankings:

  1. Indianapolis Colts
  2. Pittsburgh Steelers
  3. New England Patriots
  4. New Orleans Saints
  5. Minnesota Vikings
  6. San Diego Chargers
  7. Dallas Cowboys
  8. Philadelphia Eagles
  9. Cincinnati Bengals
  10. New York Jets
  11. Denver Broncos
  12. Seattle Seahawks
  13. Kansas City Chiefs
  14. Miami Dolphins
  15. San Francisco 49ers

"For a team to consistently perform at a high level, they need to have swagger," said ESPN Analyst, Keyshawn Johnson. "Behind the win-loss records, teams need to have confidence to always step up and deliver their best, and swagger is one of the things that fuels a championship-winning team."

About Old Spice:

Procter & Gamble's Old Spice is the quintessential men's grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No. 1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today's man, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Old Spice