Old World Christmas Celebrates National Ornament Day With the Launch of Its First Loyalty Program

The brand that put National Ornament Day on the calendar is now rewarding the collectors who made it matter. The Old World Christmas Collectors Club opens September 25 with three tiers, 5 points for every dollar spent, and free ornaments among the rewards.

SPOKANE, Wash., Sept. 25, 2026 /PRNewswire/ -- Old World Christmas has spent 47 years making hand-blown glass ornaments that people buy one at a time and keep for a lifetime. Today, on National Ornament Day, the brand is launching its first loyalty program: the Old World Christmas Collectors Club, a free rewards program built for the collectors who have been doing this all along. Shoppers can start building points this holiday season, with rewards ready to redeem beginning March 1, 2027.

Old World Christmas customers don't shop like holiday shoppers. They collect year-round, adding a piece for a trip, a wedding, a new pet, a first house. Then they open the box each December and walk through all of it again. The Collectors Club is built around that habit instead of a single December purchase.

How the Collectors Club works

Joining is free and comes with 150 points. From there, every dollar spent earns 5 points, and 100 points is $1 off. That works out to 5% back at the entry tier and 6% at the top.

Members move up three tiers as their collection grows, and the earn rate climbs with them. Tier status holds for a rolling 12 months once it's earned:

• Collector. Everyone starts here. 5 points per $1
• Keeper. Unlocked at $100. 5.5 points per $1
• Legacy. The top tier, unlocked at $200. 6 points per $1

Everyone starts on the same footing. Tier status builds from September 25 forward, so a first-time buyer and a thirty-year collector open day one in the same place.

Points for more than spending
The Collectors Club rewards the ways fans already engage with Old World Christmas, not just what they purchase. Members earn 5 points for every $1 spent, plus 150 points for joining, 325 points on their birthday, and 50 points each for signing up for email and SMS. They can also earn points for following Old World Christmas on Facebook, TikTok and Instagram, watching the ornament-making video on YouTube, reading the brand's blog and submitting an ornament design idea.

The program gives collectors more ways to engage with the brand while building points throughout the year, with even more to come as the program expands.

"Our collectors have always been at the heart of Old World Christmas, and the Collectors Club is our way of recognizing the people who continue to make our ornaments part of their traditions year after year," said Neal Applefeld, President and CEO of Old World Christmas. "Whether you've been collecting for decades or just found your first favorite ornament, we wanted to create something that celebrates that connection and gives our fans even more ways to engage with the brand."

"We started National Ornament Day because our collectors deserved a moment to celebrate what makes these ornaments so special," Applefeld added. "Launching the Collectors Club on the 25th felt like a natural extension of that celebration and a way to bring our community together and recognize the passion they've shared with us over the years."

Why a collectors club, and why September 25

Old World Christmas created National Ornament Day in 2022 to give collectors a day of their own, well before the holiday rush. Launching the Collectors Club on that date is the point. The people who show up for September 25 are the same people the program is built for. The numbers behind the brand:

• 47 years making hand-blown glass ornaments in Spokane, Washington, since 1979
• More than 2,000 ornaments in the collection, with 150 to 200 new designs added every year
• Three tiers in the new Collectors Club, free to join, with 150 points just for signing up
• 5% back at the entry tier, rising to 6% at the top
• September 25 is National Ornament Day, created by Old World Christmas in 2022

How to join

Collectors can join for free at oldworldchristmas.com/pages/rewards. New members get 150 points at signup, and points start accruing on the next purchase.

What is the Old World Collectors Club? It's Old World Christmas's free loyalty program, launched September 25, 2026, on National Ornament Day. Members earn 5 points for every dollar spent, get 150 points just for joining, and move through three tiers: Collector, Keeper, and Legacy.

How do I join the Old World Christmas rewards program? Sign up free at oldworldchristmas.com/pages/rewards. Creating an account earns 150 points right away, and points start accruing on the next purchase.

What are the Old World Christmas Collectors Club tiers? There are three. Collector is the entry tier and earns 5 points per $1. Keeper unlocks at $100 and earns 5.5 points per $1. Legacy is the top tier, unlocks at $200, and earns 6 points per $1

How long does my Collectors Club tier last? Tier status holds for a rolling 12 months from the point a member meets the requirement.

How do I earn points in the Collectors Club? Members earn 5 points per $1 on every purchase, 150 points for joining, 325 points on their birthday, 50 points each for signing up for email and SMS, and 15 points each for following Old World Christmas on Facebook, TikTok and Instagram. Members can also earn 10 points each for watching Old World Christmas's ornament-making video on YouTube, reading the Old World Christmas blog and submitting an ornament design idea.

What can I redeem Collectors Club points for? Redeem your points for exclusive rewards beginning March 1, 2027. Until then, keep collecting points so you'll have rewards ready to use.

Do past purchases count toward my Collectors Club tier? No. Tier status builds from the program's launch on September 25, 2026, so every member starts at the Collector tier.

When is National Ornament Day? September 25. Old World Christmas created the day in 2022 to celebrate ornament collectors and the stories their trees tell.

About Old World Christmas

Old World Christmas has made hand-blown glass ornaments since 1979. Each design is created in-house and handcrafted by skilled artisans, and the collection now spans more than 2,000 proprietary designs, from traditional to whimsical. Built to last and made to capture a memory, a milestone, a pet, or a person you love, the ornaments give everyone a way to tell the story of their lives one piece at a time. Learn more at www.oldworldchristmas.com.

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SOURCE Old World Christmas