Olive Media Taps AppNexus as Ad Server of Record

World-class ad technology infrastructure, data management, optimization and brand safety drove selection

Mar 24, 2011, 11:02 ET from AppNexus

NEW YORK, March 24, 2011 /PRNewswire/ -- Olive Media, one of Canada's premier full-service online media companies, and AppNexus, the real-time ad platform used by the industry's leading ad networks, announced today that Olive will use AppNexus as its ad server of record for its Olive Brand Response performance network business. Olive Media, using the AppNexus platform, will be able to provide its agency and advertiser clients with the industry's leading optimization and campaign performance capabilities, and its publishers with sophisticated yield management controls and improved monetization.

"AppNexus impressed us with its overall innovation and deep investment in its ad technology.  They also have an unwavering commitment to supporting ad networks and helping them stay ahead of the curve by providing cutting-edge capabilities," said Simon Jennings, President, Olive Media.  "Our publishers are already seeing greater monetization with AppNexus' yield management tools and our brand-conscious clients appreciate AppNexus' ad monitoring capabilities and superior ROI."  

AppNexus now provides Olive Media with its comprehensive suite of core ad infrastructure including data management, optimization, yield management, APIs, financial clearing and support for real-time and directly negotiated media campaigns.

"The most successful ad networks have always focused on staying two steps ahead of the rest of the industry, and Olive Media is one of those frontrunners," said Brian O'Kelley, CEO and Co-Founder, AppNexus.  "At AppNexus, we have made huge investments in building the industry's leading ad platform, and we couldn't be more pleased that Olive will be building on that to offer its customers the best technology-powered capabilities in the industry."

Olive Media has a 71% reach into the Canadian online audience, with over 2,000 publishers in Olive Brand Response, representing over three billion impressions per month. AppNexus works with eight of the top 10 ad networks in the U.S., according to comScore, 30 pan-European ad networks and key players in Israel and Latin America, running up to eight billion ad impressions a day through its system.

About AppNexus

AppNexus is the real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies.  Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns.  Overall, AppNexus empowers sophisticated companies to build, manage and optimize their entire display advertising business and provides single-point integration to the largest buyers and sellers of online advertising, including the major ad exchanges.

Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures and Microsoft. For more information, visit www.appnexus.com.  

About Olive Media: www.olivemedia.ca

Olive Media is a leader in the online advertising market in Canada and has the ability to reach over 17 million unique Canadian visitors monthly* on a variety of top-tier sites. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including nytimes.com, CNET.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.

Olive Brand Response, an Olive Media product, offers advertisers the opportunity to run performance related campaigns on over 2000 Canadian and U.S. websites. Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and Square Victoria Digital Properties Inc., a subsidiary of Power Corporation of Canada.

*Custom Olive Media report, based on comScore Media Metrix Audience Duplication report (January 2010)