PASADENA, Calif., June 1, 2017 /PRNewswire/ -- Oliver Luckett has joined Kimo Sabe Mezcal as its Chief Social Media Strategist; it was announced today by Jim Walsh, CEO and co-founder of Kimo Sabe and Ashley Walsh Kvamme, COO and co-founder. In his role, Luckett will oversee the company's aggressive social media marketing strategy. Luckett has been a consultant to Kimo Sabe for the past 6 months.
"Oliver is one of the top social media strategists and entrepreneurs in the world. He will be an invaluable asset in establishing Kimo Sabe as the new face of mezcal, and we are honored that he has joined our trusted friend's team," said Jim Walsh and Ashley Walsh Kvamme.
"Mezcal has been trending for the past couple of years and is poised to be the next breakout spirits category," said Oliver Luckett. "As a big mezcal fan myself, attracted to both the ancient mysticism and incredible taste, I believe it's a category ready to explode, and Kimo Sabe is poised to become the global market leader."
As Chief Strategist, Oliver Luckett brings more than two decades of experience as one of the world's leaders in the connections between pop-culture and billions of consumers around the globe.
"When a close friend introduced me to Kimo Sabe, the taste immediately won me over," said Luckett. "Delving deeper, I discovered the sustainable, organic, varietal agave ecosystems that Jim and Ashley have established, which is creating an industry and thus sustainable jobs in Mexico. That's when I knew I wanted to be a part of the team. Telling the story of Kimo Sabe and mezcal is an exciting challenge that I am looking forward to."
Luckett was co-founder and CEO of theAudience, where he led an international team to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and for major brands and celebrities. At theAudience, Luckett worked with high-pro le, globally recognized clients such as Obama for America, Live Nation, Coachella Valley Music & Arts Festival, American Express, Target, Dove/Unilever, Heineken, Calvin Klein, Sony, Universal Pictures, Lionsgate, Summit Entertainment, and Fox. He led a team that represented the digital personae of more than 330 of the biggest celebrities in the world and over 6000 social media influencers, and helped break ticket and album sales records for such musical acts as Black Sabbath, Steve Aoki, Pearl Jam and Swedish House Mafia. He also helped launch such Internet phenomena as the Chainsmoker's #SELFIE, the film Spring Breakers, and the most viewed digital campaign of all time, Dove Beauty Sketches.
Luckett was co-founder of DigiSynd, a social-media content distribution company that was acquired by the Walt Disney Company. Following the acquisition, Luckett served as Co-Head of Innovation, overseeing all of Disney's brands in social media across Disney, ESPN, Pixar, Disney Theme Parks, and Disney Animation representing a worldwide fan network of more than 900 million people.
Luckett has served as executive producer of the critically acclaimed documentaries Transcendent Man and Sweet Micky for President and was prominently featured in the PBS/ Frontline documentary Generation Like. His first book, The Social Organism, co-authored with Michael Casey, is a best-seller published by Hachette in November 2016.
Also a passionate and prolific collector of contemporary art, Luckett and his partner, Scott Guinn live full time in Seltjarnarnes, Iceland, where Luckett is actively involved in the country's burgeoning art and political scenes and chairman of the non-profit, humanistic art and nature foundation, Best Peace Solutions which has backed such projects as the Halendid, the Icelandic National Park and Nylo, the Living Arts Museum.
ABOUT KIMO SABE MEZCAL
Kimo Sabe, The New Taste of Mezcal, is led by agri-business veterans and company co-founders Jim Walsh (CEO) and Ashley Walsh Kvamme (COO). Its USA headquarters are based in Pasadena, California, with its distillery and agave fields in Zacatecas, Mexico. The brand launched on May 1, 2015. It currently sells a Joven, Reposado and a luxury line of limited release Mezcals titled "Colección de las Maravillas." The American Distilling Institute awarded Kimo Sabe Joven its agave spirit's category top honor, "Best In Class," in 2016 and its debut luxury line offering "Cinco de Noviembre" in 2017. Kimo Sabe is currently distributed in California, Texas, Arizona, Nevada, New York, New Jersey, Minnesota, Colorado, Florida and Tennessee and will soon be distributed in Illinois, Wisconsin, Massachusetts, Maryland and Georgia.
Kimo Sabe is committed to and is funding the creation of sustainable, varietal agave ecosystems in Mexico. They partnered with the Government of Zacatecas, Mexico to launch a pro-social program that will fund the creation of 100 new agave farms supplying 1,000 new jobs in the state. In March, Kimo Sabe became the official and exclusive mezcal of the SXSW Festival. Kimo Sabe is the title sponsor for all nationally televised episodes and live stream events of CBS Sports' Poker Night in America. Ashley Walsh Kvamme was named one as the Top Women In Booze by Harper's Bazaar Magazine this past year, and one of California's top female entrepreneurs by Comerica Bank.
SOURCE Kimo Sabe Mezcal