Olivia Palermo, Sean Kaufman, Lukas Gage, Nicky Campbell and More Celebrate the Woolrich x Target Collaboration in NYC

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Oct 15, 2025, 00:50 ET

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- To celebrate the upcoming launch of the exclusive Woolrich x Target collection, Target hosted a memorable event that perfectly captured the adventurous spirit of the collaboration.

Who: Olivia Palermo (Lifestyle and Fashion Influencer), Sean Kaufman (Actor), Lukas Gage (Actor), Nicky Campbell (Fashion Critic and Content Creator), Carla Rockmore (Fashion Designer), Greg Grippo (TV Personality), Sam Hine (GQ's Global Fashion Correspondent)

Olivia Palermo and Sean Kaufman celebrate the Woolrich x Target collaboration in NYC

Olivia Palermo debuts in the iconic buffalo check from the Woolrich x Target collection

‘The Summer I Turned Pretty’ star Sean Kaufman rocks Woolrich x Target at the NYC celebration event

Lukas Gage celebrates the Woolrich x Target collaboration in NYC

Nicky Campbell steps out in Woolrich x Target at the partnership celebration event in NYC

Samuel Hine celebrates the Woolrich x Target collaboration in NYC

Brigette Pheloung and Danielle Pheloung step out in Woolrich x Target at the partnership celebration event in NYC

What: To celebrate the limited-time only Woolrich x Target collection, Target hosted an event in NYC on Tuesday, October 14 at Triangle Lofts, 419 Lafayette St. The experience brought together the energy of the city and the adventure of the outdoors, giving guests an exclusive first look at pieces from the collaboration - designed to bring style to every kind of adventure.

Headline Entertainment: A live set by genre-bending DJ and co-host of the popular podcast How Long Gone, Them Jeans.
Curated Fashion Moments: Special guests including Sean Kaufman, Lukas Gage, Olivia Palermo, Lukas Gage, Sam Hine, Bridget and Danielle Pheloung, Carla Rockmore and Coco Chinelo were all styled in looks from the Woolrich x Target collection.
Immersive Guest Experiences: Guests walked through styling stations such as a Wooded Park emulating a cheerful city park and a Subway Station where guests watched Target stylists clad a live model in collection looks. A Peet's Coffee Bar served drinks from Peet's Coffee, which is a part of the Woolrich x Target assortment.
Content: Behind-the-scenes content of the event was captured by GQ's Global Fashion Correspondent, Samuel Hine.

When/Where: Tuesday, October 14, 2025 | 419 Lafayette Street, New York, NY

Background: This evening, Target celebrated the launch of the Woolrich x Target collection, a limited time only offering featuring over 100 items spanning men's and women's apparel, accessories, home, outdoor gear, and food and beverage – starting at just $2 and most items under $40. The assortment blends utility and style, merging classic craftsmanship with modern design trends. It features timeless archival pieces, like buffalo check jackets, alongside fresh additions such as a kayak, a completely new home line, and more. The Woolrich x Target collection will be available in most Target stores and online at Target.com starting Saturday, October 18.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

SOURCE Target Corporation