olloclip's® New Macro Pro Lens for iPhone 6 and 6 Plus Transforms the Camera into a Digital Microscope or Loupe

HUNTINGTON BEACH, Calif., Sept. 3, 2015 /PRNewswire/ -- olloclip's® new Macro Pro Lens is making it easy to bring professional and recreational mobile photographers closer than ever to their subjects with superior clarity. Three different macro lenses (7x, 14x, 21x macro magnification) offer various levels of detail to achieve crisp close-up photos with greater depth of field and less pincushion distortion. The included InstaFocus™ hoods make taking macro photos easier than ever by naturally collecting and diffusing light and automatically setting the focus.

"The new Macro Pro Lens gets closer than ever to see all the details in recreational, industrial, scientific, fashion and other photography applications where detailed shots have enormous benefit," said Patrick O'Neill, founder and CEO of olloclip. "The Macro Pro Lens is a valuable tool for capturing extreme levels of definition with the convenience of having everything there and at the ready on your iPhone.  Shoot, edit and share instantly and easily."

Professional photographers in industries like science and technology are using the power and clarity of the Macro Pro Lens with the convenience of the iPhone to examine and capture the smallest objects. For example, optometrists in Nepal are using the Macro Pro Lens in remote parts of country to analyze and digitally document cataracts; dermatologists are examining skin and body tissue; and forensic scientists can examine innumerable small objects, from roadway skid marks to bullet holes. The fashion industry is using the lens to capture details and imperfections in fabric samples and stitching; industrial designers are using the lens for close ups of circuit boards and chips; and businesses with small products to sell for marketing and advertising.

olloclip's high-powered Macro Pro Lens is engineered with advanced six-element optics to deliver edge-to-edge clarity with a greater depth of field. Super high magnification focuses in on details and textures not easily seen with the naked eye. The 7x macro lens also has more depth of field making it easier to make incredible macro videos.

Included Lenses:

• Macro 7x – Get detail oriented with increased magnification
• Macro 14x – See beyond the naked eye and photograph down to a thread on a shirt
• Macro 21x – Create the ultimate close up and achieve nearly 100x magnification when combined with iPhone's digital zoom to focus on details and textures not easily seen with the naked eye

Like lenses used on larger professional DSLR cameras, the olloclip lens system is designed specifically for iPhone to provide similar perspectives and is sized small enough to fit in a pocket, purse or hand. olloclip's award-winning design enables the lens system to clip on and off the iPhone in seconds. Designed in the U.S.A., the Macro Pro Lens works on both the rear-facing and front FaceTime™ cameras and with all photo and video apps including Instagram, Facebook, Snapchat and Periscope. It comes with three wearable pendants to keep the lens easily accessible on a keychain, backpack, handbag or anywhere within arm's reach.

The olloclip Macro Pro Lens (http://www.olloclip.com/product/iphone6-macro/) retails for $69.99.  It is available now at http://www.olloclip.com and major retailers including Apple and Best Buy.

About olloclip
The olloclip® brand is synonymous with creativity in one's pocket. With olloclip products, amateur and professional photographers alike can capture and share life experiences, more easily, spontaneously and artistically than ever before. A person's mobile phone becomes a window to the world.  For more information, visit olloclip.com.

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