NEW YORK, Jan. 29, 2014 /PRNewswire/ -- Narrative, the New York-based marketing, technology and entertainment company co-founded last year by Russell Simmons and CEO Tricia Clarke-Stone, announced today the hiring of Omid Farhang as Chief Creative Officer effective immediately. In partnership with Clarke-Stone, Farhang will lead and manage Narrative's creative output, evolve its capabilities, and facilitate company growth.
"What attracted us to Omid is his diversity of experience at the intersection of marketing and entertainment," said Mr. Simmons. "He understands how to synthesize a client's most ambitious goals into platforms that inject and elevate brands into pop culture on a grand scale."
Farhang joins Narrative after spending two years as a Creative Executive at Creative Artists Agency (CAA), working across a client portfolio including General Motors, Coca Cola, QVC and Diageo.
Prior to that, Farhang spent 5 years at Crispin Porter + Bogusky, ascending from intern to VP Group Creative Director while working for clients including Microsoft, Volkswagen and Truth.
In 2008, Farhang helped create the award-winning Burger King campaign 'Whopper Freakout'. In 2010 he creative directed the baby carrots campaign 'Eat Em Like Junk Food' for client Bolthouse Farms, which converted a $1 million integrated production budget into a billion earned media impressions worldwide. In 2011 Farhang re-located to Europe to help launch CP+B's new London office, and lead the global account for the chocolate brand Milka (Kraft Foods Inc).
Added Ms. Clarke-Stone, "Omid's talent and passion will be a tremendous addition to the culture of Narrative, as we continue the pursuit of substantive growth that lies ahead for us and our clients."
Co-founded by Tricia Clarke-Stone and Russell Simmons, Narrative is a marketing, entertainment and technology collaborative focused on developing exceptional brand experiences across platforms through the breakthrough power of popular culture. Rooted in strategy and employing a blend of cultural insights, product development and fearless storytelling, the mission of Narrative is to amplify brands into the new American mainstream. For more information, please visit http://narrative.is
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