Omnicom Agencies Put Digital Marketing Expertise On Display At SXSW Interactive Festival 2014

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Omnicom Group

Feb 25, 2014, 01:48 ET

NEW YORK, Feb. 25, 2014 /PRNewswire/ -- Omnicom (NYSE: OMC) agencies will share a wide range of digital expertise and technologies at this year's South by Southwest Interactive Festival, held March 7-11 in Austin, TX. These programs are designed to help clients and attendees navigate such critical industry issues as real-time marketing, social media engagement, mobile, privacy and talent development.

"As trends in technology rise and fall and everything digital goes mainstream, SXSW Interactive is an important conference for marketers who want to keep their fingers on the pulse of the latest innovations," said Jonathan Nelson, CEO, Omnicom Digital. "I am pleased that Omnicom has such a broad bench of leading digital talent at the festival, sharing their expertise, with the goal of helping our clients find new and creative ways to engage with their customers in the increasingly complex post-digital era."

Omnicom agencies' programming during the festival includes:

Friday, March 7

  • FleishmanHillard has created a real-time marketing "black box" nerve center to engage with festival attendees showcasing the latest social media tools and trends coming out of SXSW.
  • RAPP will partner with Econsultancy to host two thought leader roundtable discussions titled, "Digital Transformation" and "Trends and When They Matter." RAPP will also host a Grand Experience for festival attendees.
  • Privacy Under the Covers, Critical Mass
  • Organic launches its annual innovation scavenger hunt. Teams will compete using SXSW as a playground for discovery. Their mission? To find meaningful new technologies that inspire ideas for business transformation now and in the future.
  • PHD's Grady Creative Collective, a collaborative research partnership with the University of Georgia, kicks off their SXSW journey with a series of one-on-ones between execs from Facebook, Twitter, Foursquare, AOL, Yahoo, Spotify and more. Experience SXSW like a millennial and follow all the action and insights they capture on their blog.

Saturday, March 8

Sunday, March 9

  • Third Annual Bookstraps Barbecue will bring start-ups and big brands together hosted by OMD's Ignition Factory.
  • Ketchum, along with partners Zocalo Group and Access Communications, will host a SXSW Interactive Reception, open to digital partners and influencers. Please RSVP here.

Monday, March 10

  • Reddit, You're Doing it Wrong, TBWA\Digital Arts Network
  • DDB New York and United States Tennis Association (USTA) will host an interactive installation, titled "Tennis Makes You," at the AT&T Convention Center. The installation invites SXSW attendees to personalize their own version of USTA's new online films, "Tennis Makes You." The shareable videos will be curated on USTA's YouTube page. 
  • OMD and Women in Media Mentoring Initiative (WIMMI) #Unplugged, "The effects of powering off…when it's productive…and when it's personal" will be a theme explored by female leaders from OMD USA, Spotify, BlogHer, Valley Girl, and AOL.
  • Joan vs. Don: Female Leadership in Digital Agencies, TBWA\Digital Arts Network, Sydney
  • To continue an SXSW tradition, GSD&M will open its doors to 3,000+ attendees to celebrate the festival, Austin, art, great live music and some of the best food and drinks in the city. 

Tuesday, March 11

About Omnicom Group
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com

SOURCE Omnicom Group

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