Omnicom Partners with Atlas for Launch During 11th Annual Advertising Week

NEW YORK, Sept. 29, 2014 /PRNewswire/ -- Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications company, announced today that they are the first holding company to partner with Atlas on the launch of their new ad serving platform. The strategic partnership will provide first-mover advantages to Omnicom clients who want the benefits of people-based marketing such as reaching people across devices and bridging the gap between impressions and offline purchases.  The announcement was made at the start of this year's 11th Annual Advertising Week that celebrates digital innovation, creativity and the value of advertising communications.

Annalect, the division that houses Omnicom's data and analytics platform and automated digital media buying group, Atlas and Neustar will jointly develop integrations through APIs and a data framework enabling Omnicom agencies and clients to utilize these people-based capabilities in a more automated way. Omnicom clients Pepsi and Intel are among the first mover clients testing this platform.

"We know that 65% of all shoppers use their mobile devices while out shopping, but, unfortunately, cookies don't work -- or don't work well -- on mobile devices and thus fall short when accompanying a customer on a shopping journey," said Jonathan Nelson, CEO, Omnicom Digital. "Atlas is exciting because it solves that problem and works across multiple devices, thus building a bridge from a stationary, offline device such as a home PC to the mobile device that's right in the shopper's hand," said Nelson. "By reaching all the way from contemplation of purchase to the actual point of sale, Atlas is a compelling new offering for Omnicom's clients and their brands."

Nelson will discuss the partnership with Atlas' David Jakubowski and Rob Gatto, Neustar, as part of IAB MIXX General Session, entitled "Marketing for a New Reality," on Tuesday, September 30.

In addition, Omnicom agencies will take center stage during the 11^th Annual Advertising Week and lead discussions on such important industry topics as diversity, the intersection of technology and creativity, talent and privacy.

Highlights include:

• Annalect executives will participate in "Where the Cookie Crumbles: Solving the Cross-Device Problem," and "Are We There Yet? The Journey from TV to total video." Accuen will participate in the Native Ad Forum exploring best practices and strategies for successful native advertising.
• Atmosphere Proximity will be among the participants in a panel "Why Bother? Sustaining a Teen Brand at all Costs." They are also a sponsor of The Big Ad Gig.
• BBDO will participate, along with Facebook's Sheryl Sandberg, in a panel session "Rethinking Marketing to Women." Executives will also take part in conversations on "Doing Good Still Matters."
• DDB will participate in "How to Build an Influential Brand," "Creative Carousel: CEO Edition" (with NY CEO Chris Brown) and Mad Man legend and DDB Chairman Emeritus, Keith Reinhard will host a conversation with Soledad O'Brien.
• BBDO and GS&P will be part of a panel hosted by the prestigious D&AD discussing "The Future Creative Landscape."
• LatinWorks explores the topic of privacy during panel session entitled "Mission Impossible IV: Truth and Privacy."
• GSD&M will participate in a free wheeling conversation on the evolving genesis of big ideas in the digital age during the "Economist Creative Summit."
• A leading shopper marketing agency, Integer, will participate on a "Mobile Commerce" panel, as well as explore "Wired Innovations."
• Ketchum Sound presents: "Breaking the Sound Barrier."
• The Marketing Arm will explore the new science of celebrity marketing.
• Omnicom will sponsor "Glaad Amplified: LGBT Voices in Advertising."
• OMD will participate in as part of the AWNY Media Insight panel focused on "We're Talkin' About a Programmatic Revolution - Impact and Opportunities"
• PHD will partner with Jason Silva in a session, "Reboot: Propelling Marketers into the Future to Help Address the Problems of Today."
• RAPP will participate on the OMMA Real-Time Buying panel focusing on The Agency Trading Desk Model.
• Sparks & Honey will participate as part of 4A's Competitive Edge Sessions.
• TBWA will participate in the Mobile Media summit. Creative executives will host "The Drum's Shockumentary film Premiere & Panel." "Rock Star Wisdom for Advertising Rock Stars," and "Creative Inspiration." Lastly, TBWA's CEO, Troy Ruhanen, will discuss the concept of disruption and real-time reinvention with other industry luminaries.

About Omnicom
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For the latest news follow us on Twitter https://twitter.com/Omnicom.

SOURCE Omnicom Group