OmniTI Optimizes Alli Sports' Online Presence With New Web Site Design and Content Management System

New content management system delivers 50% time savings over previous solution

Jun 21, 2010, 10:00 ET from OmniTI

COLUMBIA, Md., June 21 /PRNewswire/ -- OmniTI, a consulting firm that solves large scale Internet application and business problems, today announced the completion of Alli Sports' new, highly-scalable web site, and a powerful, easy-to-use content management system to capitalize on a rapidly growing user base. Looking to bring together the best news, videos, music, culture, blogs and pictures from events like the Dew Tour and Gatorade Free Flow Tour, Alli Sports asked for OmniTI's help to achieve their business objectives: empowering affiliates to publish their own content for the first time, and accommodating a dramatic increase in site traffic while simultaneously cutting production time in half. The new Alli Sports web site will reflect the cutting-edge for the hundreds of thousands of users who access it each month, with robust support for managing and leveraging rich text, audio and video files.

"Given the unique dynamic of our live events, it was critical to build a platform that scaled to accommodate real-time publishing across a multitude of user roles and data types. In many instances, our editorial coverage requires the combination of text, video and stop-action photography to accurately tell a story. During the peak of our season it's not uncommon to have multiple live events, each with a unique set of demands on the underlying architecture. As is the balancing act of building a scalable, multi-faceted system, we didn't want to sacrifice the richness of our offering for speed and efficiency," said Terence Hegarty, the Director of Technology for "After the review of numerous 3rd party solutions and specialized agencies we found OmniTI to have unmatched experience and know-how in developing custom publishing systems that scale."

Employing the same engineering talent that the industry's most recognizable names call on for counsel, OmniTI has built large-scale solutions for multiple clients designed to handle more than 100 million users, and over a petabyte of data. Serving Internet users, customers who are ever-changing and demand more capability, more ease-of-use, and more content, OmniTI provides custom, end-to-end services and solutions to any company leveraging the Web for its business.

"It is increasingly critical for businesses to maintain regular contact and engagement with their customers. As the way people communicate and consume information changes, a company's online presence becomes more important than ever before," said, Theo Schlossnagle, CEO of OmniTI. "The work we did with Alli Sports highlights our ability to work collaboratively to deliver large-scale solutions specifically tailored to allow for high-volume web site traffic and instant, targeted content distributed to their fans."

About OmniTI

Founded in 1997, OmniTI designed and implemented scalable solutions for highly trafficked sites and clients in need of sound, scalable architectural engineering specific to their business requirements. Today, OmniTI is a full-spectrum organization offering both standard and custom solutions for web development, hosting and security [link to:]. The company employs expert, open-standards technology engineering talent around the world, who apply or build the most innovative technologies and tools into platform agnostic business solutions. For more information please visit:

About Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. More information can be found at