Omnitracs Appoints Jim Gardner as Vice President of Marketing

DALLAS, Nov. 19, 2014 /PRNewswire/ -- Omnitracs, LLC, a leading provider of fleet management solutions to transportation and logistics companies, today announced  the appointment of veteran marketing executive Jim Gardner as vice president of marketing. With more than 20 years of experience in optimizing marketing programs and accelerating business to business (B2B) company growth, Gardner will lead Omnitracs' marketing strategy, focusing on branding, communications and market development efforts.

"The Omnitracs business portfolio has grown significantly over the past few years, with new product innovations and the acquisitions of Sylectus, Roadnet and, most recently, XRS Corporation," said Gardner. "I look forward to spearheading the marketing communications strategy to strengthen awareness of the Omnitracs brand and its market influence, positioning the company for continued growth."

Gardner comes to Omnitracs from Strategy180, a consulting firm specializing in marketing and branding strategies, where he led the company for eight years as president and principal advisor. His client roster included an impressive number of software and technology leaders. Prior to launching Strategy 180 in 2006, Gardner served as vice president of marketing and investor relations at Somera Communications and director of corporate marketing and global training at Intervoice, now Convergys.

"Jim brings extensive market and brand development expertise to Omnitracs," said David Vice, chief sales officer of Omnitracs. "His technology background and knowledge of the software as a service (SaaS) industry, coupled with strategic vision and strong leadership skills, will be invaluable to Omnitracs as we integrate our new business units into the brand portfolio."

For more information about Omnitracs, please visit: www.omnitracs.com.

About Omnitracs, LLC

Omnitracs, LLC and its subsidiaries are the leading providers of fleet management, routing and predictive analytics solutions for private and for-hire fleets. Omnitracs' more than 800 employees deliver software-as-a-service-based solutions to help more than 30,000 private and for-hire fleet customers manage nearly 1,000,000 mobile assets in more than 60 countries. The company pioneered the use of commercial vehicle telematics over 25 years ago and today its intuitive technologies, including solutions for safety and compliance, fuel efficiency, driver retention, fleet productivity, GPS fleet tracking, route planning, scheduling, and fleet maintenance, enable customers to solve common fleet problems and achieve their business objectives. Omnitracs subsidiaries include Roadnet Technologies, Sylectus, and Omnitracs Analytics (formerly FleetRisk Advisors). Omnitracs is part of the Vista Equity Partners portfolio of companies. For more information, please visit www.omnitracs.com.

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SOURCE Omnitracs, LLC