On November 4, Everything Changed: Capitol Influence Brings a New Approach to Reaching Washington

Combining ConnectBlue's Democratic-aligned media network with the landmark advertising presence of Capitol Outdoor, Capitol Influence is a comprehensive platform for reaching leaders in the nation's evolving political landscape.

WASHINGTON, Nov. 11, 2026 /PRNewswire/ -- On the morning of November 4, advertising agencies, corporate communications teams, and public affairs professionals across America woke up facing a new reality: Democrats had won control of both chambers of Congress, fundamentally changing the political environment in Washington.

With that shift came an immediate business question: How do advertisers, corporations, and advocacy organizations reach the new Democratic Washington?

For Capitol Influence, the answer was already clear.

Through its Democratic-aligned ConnectBlue network and the physical reach of Capitol Outdoor, Capitol Influence brings together independent publishers, newsletters, podcasts, digital communities, direct engagement platforms, and premium out-of-home advertising into a coordinated media offering.

"We've spent years watching political and public affairs advertising become increasingly fragmented," said Bart Myers, CEO of Capitol Influence and ConnectBlue. "Our goal is to make connections between new and traditional media easier, giving advertisers a coordinated way to communicate across the platforms their audiences use every day."

Unlike traditional advertising platforms that concentrate on a single medium, Capitol Influence brings together complementary channels across the daily media experience, including:

• Morning newsletters and Substack publications with strong, demonstrated reader engagement
• Washington's streets: Landmark billboards and digital displays through Capitol Outdoor
• Podcasts and influential media voices: Access to leading participating audio and publishing partners
• Permission-based messaging, email, and audience-action channels
• Social media and independent digital communities to complement conventional algorithm-based advertising
• Opportunities to extend campaigns into search, digital display, streaming, and CTV environments

The result is an integrated approach that brings together the speed and flexibility of digital advertising with the visibility of premium outdoor media.

Capitol Influence's ConnectBlue network has already demonstrated its ability to mobilize participating publishers and grassroots communications platforms during a fast-moving legislative debate. In August 2026, a national agricultural trade association faced an urgent challenge ahead of a Senate Agriculture Committee markup of major federal farm legislation.

Working alongside Lever Communications, the advocacy consulting firm founded by veteran Democratic strategist Joe Trippi, ConnectBlue coordinated a rapid-response campaign involving nine partner organizations and seven methods of engagement, all within 36 hours from request for proposal to completion.

As Trippi told National Journal in an August article, "I've worked in politics for more than 40 years, and I've never seen an effective advocacy campaign mobilized this quickly."

"Joe's observation gets to the heart of what we've built," Myers said. "The traditional process of identifying publishers, negotiating agreements, and coordinating separate vendors can consume valuable time. With ConnectBlue, participating partners are already connected. That allows an advertiser to move from planning to execution with remarkable speed."

Capitol Influence's commercial proposition extends beyond partisan campaigns.

"You don't have to be a Democrat to understand the importance of communicating with a changing Washington," Myers said. "Our role is to help organizations, whatever their issues may be, effectively reach leaders in Washington on both sides of the aisle at any time."

Learn more at capitolinfluence.ai.

SOURCE ConnectBlue