On the Heels of the Successful Crowd-Funding Campaign for Lightseekers, TOMY Prepares for Full-Scale 2017 Launch

OAK BROOK, Ill., Nov. 4, 2016 /PRNewswire/ -- TOMY International, the master toy licensee for the upcoming Lightseekers fantasy adventure role-playing game from PlayFusion, congratulates their partner on an extremely successful Kickstarter campaign that drew 1,635 backers and raised $227,660 for the innovative game and its ground-breaking transmedia platform. Lightseekers is far more than just a game; it's the fusion of fantasy and reality powered by a proprietary technology platform that integrates video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, creating the most ambitious transmedia entertainment platform ever envisioned. TOMY will manufacture, distribute and market the entire toy line including smart figures, accessories, trading cards and more, and is in full-production mode preparing to launch in early 2017.

"We knew when we first met with PlayFusion back in 2014 that the platform they had created was going to not only disrupt the toy and gaming industries, but that it was going to really push the envelope on what a great toy is and can be in the future," said Sarah Moen, Head of Toy and Hobby for TOMY International. "Their Kickstarter campaign has put the property on the map in a significant way, and as we work together with PlayFusion to get ready for the American International Toy Fair in February we not only have a great success story to share with the industry, but we have a community of brand advocates that is looking forward to the product being available in early 2017."

Lightseekers is a story-rich action adventure RPG built for mobile and tablet (available for Mac/PC in 2017) that fuses fantasy and reality through the hi-tech FusionCore, the powerful mini-computer embedded within each action figure and the "brains" behind the smart connected toys. The FusionCore completely eliminates the need for cumbersome NFC portals allowing the game to seamlessly connect to TOMY's 7" collector-quality, articulated smart action figures. The character's unique attributes, accomplishments, social circle and lineage are stored in perpetuity. In other words, the game automatically remembers the last character played, enabling on-the-go play without figures in the state that it was when it was last connected. Any progress made is then updated when the FusionCore is reconnected.

Lightseekers also offers next level interchangeable accessories. Equipping a weapon or accessory onto an action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character by moving the toy.

TOMY will unveil its Lightseekers line at the American International Toy Fair in New York City in February of 2017.

About TOMY
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Zootopia, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

About PlayFusion
PlayFusion is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion's proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP Lightseekers coming in 2017 along with toys and trading cards from master toy licensee TOMY.

SOURCE TOMY International

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