"On the Map" Debuts at AlwaysOn OnMedia NYC Conference

Interactive social reality TV show for Facebook presented for the first time in New York City

Mar 01, 2012, 17:05 ET from HTH Worldwide

NEW YORK, March 1, 2012 /PRNewswire/ -- "On the Map," an interactive social reality TV show created for the Facebook platform, made its grand debut at the AlwaysOn OnMedia NYC conference last week. David Russek of 7Echo and David Weber of HTH Worldwide presented "On the Map" at the conference.

"On the Map" allows audience members to connect and be inside the show with their friends and personalize their viewing experience through their interactions and their social graph. Shot on location in Barcelona, Spain – including the city's famed La Merce Festival – "On the Map" follows seven young people and combines experiential storytelling with innovative digital and social techniques to create the most advanced social TV series to date.

OnMedia NYC brought Madison Avenue and the Global Silicon Valley together for a two-day executive event featuring the country's top digital media CEOs and thought leaders. The conference featured numerous panels and debates focused on how the Internet is shaking up traditional media, marketing, advertising, and branding. OnMedia also showcased emerging entrepreneurs revolutionizing the way media is being created, distributed, consumed, and analyzed.

"As the leading conference for the cutting edge of the digital media sphere, AlwaysOn is proud to have this innovative show debut at our OnMedia NYC conference," said Tony Perkins, founder of AlwaysOn. "The purpose of the OnMedia conferences is to demonstrate how the Internet is disrupting traditional media, and 'On the Map' is a prime example."

"We are thrilled to present 'On the Map' at the AlwaysOn OnMedia conference in its earliest stages," added David Weber, Managing Director of HTH Worldwide.  "As the presenting sponsor of 'On the Map,' HTH Worldwide is eager to demonstrate its innovative approach, to leverage the potential of social for our brand and markets, with the thought leaders of the digital sphere."

"On the Map" was produced by Emmy award-winning Banyan Productions, whose credits include TLC's Trading Spaces. This first-of-its-kind show is built on the 7Echo Social TV platform that enables in-show social connectivity, dynamic content and advertising.  Audiences interact with their Facebook friends by inviting six "Core" friends to travel with them "inside" the show for the rest of the series after they watch the first episode. Audiences can also compare the experiences and attributes of the actors with those of their socially connected friends and exchange virtual souvenirs with the cast and their friends after they interact with the second episode.  As the show progresses through 12 episodes, users' interactions become more involved and the show becomes more socially connected and personalized, based on their previous behaviors.

The first five episodes of "On the Map Barcelona" are available at https://apps.facebook.com/onthemapsevenecho and new episodes will be released weekly through April 19.

About 7Echo
7Echo is the Social TV Platform that puts "Social" inside the show. 7Echo enables friends to connect within and as part of interactive TV shows that are delivered through social networks. 7Echo's patented technology makes Social TV programming more relevant and engaging for both social audiences and advertisers. 

About Banyan Productions
Banyan Productions is a leading producer of television whose work includes "Trading Spaces" and appears on channels including TLC, NBC/Discovery Kids, Discovery Channel, Nick@Nite, Discovery Health, Lifetime, Sony International, Oxygen, The Food Network, Travel Channel, PBS, Style, and HGTV.Com.

About HTH Worldwide
HTH Worldwide is a global leader that provides access to quality healthcare information and services through technology powered solutions all around the world.  HTH combines ongoing research, a contracted global network of physicians and hospitals and advanced Internet and mobile applications to ensure its customers' health, safety and peace of mind. For further information, visit hthworldwide.com.

Media contact:
Bridget O'Neill for HTH Worldwide, 212-994-7587, bridget.oneill@rfbinder.com


SOURCE HTH Worldwide