SAN FRANCISCO, Feb. 12, 2019 /PRNewswire/ -- With 70% of marketers indicating their spending on Demand Gen will increase in the next year, companies from small businesses to Fortune 100s are turning to ON24 to create engaging digital experiences that capture data and drive revenue.
Marketers ever-increasing demand for proven pipeline-generating strategies, tools and tactics, helped fuel another record year for ON24. 2018 was a banner year for the company, as:
ON24's flagship product, Webcast Elite, brought in the vast majority of the company's revenue and saw a 30% increase in ARR
Sales for ON24's new products, ON24 Engagement Hub & ON24 Target, grew more than 60%
The company saw a record year for new client sales
The company is rapidly approaching $100M in ARR
ON24, the leading digital experience and data-rich webinar platform, also surpassed more 2,000 customers around the world and in every industry. The company now serves 9 out of the top 10 technology companies, 7 out of the 10 asset management firms, 6 out of the top 10 accounting firms, and 8 out of the top 10 pharmaceutical companies.
"As marketers continue to be more accountable for revenue and own a larger part of the sales funnel, we're seeing tremendous demand for our industry-leading platform," says Sharat Sharan, CEO and Founder, ON24. "ON24 is one of the rare platforms that can truly help marketers turn engagement into data and revenue -- which is vital in today's digital marketing landscape."
Multiple developments fueled this business growth. ON24 hired industry veteran Ian Halifax as Chief Financial Officer, as well as Pat Hoey — a sales executive who has served previously at Salesforce, Gartner, and BetterUp — as VP of Sales, Americas.
In addition, ON24 expanded its global conference series, Webinar World, putting on sold-out events in Sydney, Singapore, and London. The company announced its flagship event in San Francisco, Webinar World 2019, will take place March 11 to 13 and feature Scott Simon, the distinguished Peabody Award-winning correspondent and host of NPR's Weekend Edition Saturday. Simon will headline the event, which will also feature speakers such as Mika Yamamoto, GM, Marketo, David Nihill, Founder, FunnyBizz, and Matt Heinz, President, Heinz Marketing.
About ON24, Inc.
ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes -- including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources -- marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.