Once Upon a Coconut Goes Pink for a Purpose This Breast Cancer Awareness Month

The limited-edition pink can benefiting National Breast Cancer Foundation builds on the coconut water brand's year-round mission to create meaningful impact.

ORLANDO, Fla., Sept. 28, 2026 /PRNewswire/ -- Once Upon a Coconut, the premium coconut water brand known for great-tasting hydration and its commitment to giving back, is supporting Breast Cancer Awareness Month 2026 with the return of its limited-edition pink can featuring its Premium Coconut Water and benefiting National Breast Cancer Foundation, Inc. ®  (NBCF). From October 1 through December 31, purchases of Once Upon a Coconut's limited-edition pink cans will support NBCF's mission of early detection, education, and services for women and families affected by breast cancer. The limited-edition cans will be available at OnceUponACoconut.com and select retailers nationwide.

The campaign follows Be the Change Day on September 29, an annual company tradition rooted in a belief at the heart of Once Upon a Coconut: meaningful change starts with action. Each year, the company gives employees the day to step away from their everyday work and dedicate their time to making a difference in their communities. It reflects the brand's larger commitment to making a positive impact part of its business, rather than treating it as a separate initiative.

"Giving back is deeply personal to me, and it has been part of the heart of Once Upon a Coconut from the beginning," said John Chiorando, CEO of Once Upon a Coconut. "My daughter Nina's battle with cancer changed our family and company forever. She taught us what courage looks like, how much kindness matters, and how precious our time with the people we love truly is. Being able to honor her by helping other families facing cancer means more to us than we can put into words. As our company grows, our hope is that we can help more families feel supported, cared for, and a little less alone during the hardest days of their lives."

The brand's Breast Cancer Awareness Month campaign is a natural extension of that commitment. Through its partnership with NBCF, Once Upon a Coconut is turning an everyday purchase into an opportunity to support the organization's work to provide help and inspire hope to those affected by breast cancer. The initiative builds on the company's broader commitment to creating positive impact, which includes donating 10 percent of Once Upon a Coconut's profits from every case sold to nonprofit organizations.

Professional basketball player and Once Upon a Coconut ambassador and investor Sophie Cunningham helped bring early visibility to the initiative in August, carrying the limited-edition pink can during Pink for Purpose Night.

The limited-edition pink can featuring Once Upon a Coconut's Premium Coconut Water will be available October 1 through December 31, 2026, at select retailers nationwide and at OnceUponACoconut.com while supplies last.

To learn more about Once Upon a Coconut and its commitment to giving back, visit OnceUponACoconut.com. To learn more about National Breast Cancer Foundation and its programs, visit NationalBreastCancer.org.

About National Breast Cancer Foundation

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator's highest 4-star rating for 20 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. All related graphics, logos, and service names are trademarks or registered trademarks of National Breast Cancer Foundation. For more information, please visit nationalbreastcancer.org.

About Once Upon a Coconut

Once Upon a Coconut is a premium coconut water brand redefining hydration with bold flavors, clean ingredients, and a mission-driven approach. Launched in 2020, the brand sources young green coconuts from Vietnam and packages them in eco-friendly slim aluminum cans to promote sustainability. Available nationwide in over 12,000 retail stores, on Amazon, and through its official website, Once Upon a Coconut is committed to making better-for-you hydration accessible while giving back, donating 10% of profits from each case sold to nonprofits such as the Down Syndrome Foundation of Florida, Tunnel to Towers Foundation, and more.

Once Upon a Coconut is backed by prominent investors, including TV star and entrepreneur Daymond John, professional football players Rob Gronkowski and Ronnie Stanley, baseball manager Oliver Marmol, and professional basketball player Sophie Cunningham. The brand's Health & Wellness Board includes Gary Brecka and Ben Greenfield.For more information, visit www.onceuponacoconut.com and follow @onceuponacoconut on social media.

Media Contact:
Destiny John
(919) 605-2116
[email protected] 

SOURCE Once Upon A Coconut