One A Day® Introduces New Multivitamin to Address the Needs of the Active Man

MORRISTOWN, N.J., Sept. 7 /PRNewswire/ -- Taking part in physical activities is a priority for many men. Whether it's cross-training at the gym, surfing, or playing a heated game of basketball after work, men know that exercise can help their minds and bodies perform better. To help support their active lifestyle, Bayer Consumer Care introduces One A Day® Men's Pro Edge, a complete multivitamin with high levels of key ingredients to support the needs of a physically active man*.

"Because men who are physically active exert more energy, they have an increased need for some nutrients to help their bodies refuel," noted diet and nutrition expert, Madelyn Fernstrom, PhD, CNS. "Though diet is the first source for nutritional needs, supplementation with a multivitamin can help provide extra nutrients to support optimal health for the busy, active man."

One A Day Men's Pro Edge is a specially formulated multivitamin that contains high levels of:*

• Magnesium to support healthy muscle function
• Vitamin A, C & E to meet the increased need for antioxidants caused by moderate to intense physical activity
• B Vitamins to help convert food to fuel

One A Day Men's Pro Edge is now available on shelves nationwide as well as on www.oneaday.com and will retail for $7.99 – 9.99. A list of retailers that carry One A Day products is also available on the Web site.

About One A Day Multivitamins

Bayer Consumer Care's complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Women's with calcium and vitamin D to support bone strength and breast health, One A Day Men's Health Formula specially formulated to support a healthy heart, eye health and physical energy, One A Day Men's 50+ Advantage which supports a healthy heart, eye health and physical energy and includes ginkgo to support memory and concentration, One A Day Women's 50+ Advantage with calcium and vitamin D to support bone strength and breast health and ginkgo to support memory and concentration, One A Day Women's Active Metabolism for metabolism and energy support, One A Day Women's Prenatal with DHA to support healthy fetal brain and eye development, One A Day Women's Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls' important concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys' important concerns like healthy muscle function.  For more information about One A Day multivitamins, visit www.oneaday.com.

About Bayer Consumer Care

The Consumer Care division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. It is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day®, One A Day® Women's Prenatal and Flintstones™ vitamins.  

^* This statement has not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure, or prevent any disease.

SOURCE Bayer Consumer Care