BOSTON, April 17, 2012 /PRNewswire/ -- ONE® is pleased to announce the launch of new product packaging in its ONE® condom lineup. The new packaging, which replaces the vertical aluminum boxes ONE® has used for the past five years, consists of patent-pending plastic tubes that convert to sleek, pocket-sized aluminum carrying cases that are perfect for protection on-the-go.
"We're extremely excited to introduce these tubes to the public," said ONE®'s founder and president, Davin Wedel. "This integrated packaging was a response to customer demand and has been in development for the past several years. It represents our commitment to product innovation." The clear, glossy cylinders showcase the company's signature round condom foils and are topped at each end with aluminum caps that convert to a carrying case, available in nine colors. No other condom brand on the market has packaging that compares, making this eye-catching display sure to stand out on retail shelves; in fact, a leading retailer experienced a 320% increase in sales since converting its ONE® assortment to tubes.
How and where condoms are stored is just as important as proper condom use itself. Condoms that are kept loose in a purse or wallet, for example, risk puncture or heat damage. ONE®'s aluminum tins provide an attractive and relatable option to consumers, making condom safety a no-brainer—and a welcome relief to health organizations who are just as concerned with spreading the message of proper condom storage.
"One of our mottos is 'Pleasure plus protection,'" said Wedel. "We feel that our new packaging is going to help reshape the way people perceive contraception, and will continue to encourage condom use."
ONE® brings a fresh perspective to sexual health through a fusion of advanced product design, manufacturing technology and social responsibility. The brand utilizes crowd-sourced designs, donates a portion of all sales to AIDS prevention programs at home and abroad and is a recognized leader in innovation. ONE® products are the leading choice for fashionable, socially conscious individuals who crave maximum pleasure. ONE® is available at select E-tailers and Costco.com, as well as at Walgreens retail locations. For a complete list of where ONE® is sold, visit onecondoms.com