One Click at a Time: Sears Auto Center and Heroes at Home™ Call Upon America to Support Military Families

Exploring My America's Heroes at Home™ 'Dream Vacation' Road Trip Contest

Accepting Nominations Mid-Dec.

Dec 08, 2011, 12:00 ET from Sears, Roebuck and Co.





HOFFMAN ESTATES, Ill., Dec. 8, 2011 /PRNewswire/ -- Sears Auto Center is calling upon all Americans to do their part and click to support American military personnel and their families. Now through Dec. 31, Sears Auto Center will donate one dollar (up to $10,000) to Rebuilding Together, Inc. for every new 'Like' at

Heroes at Home is a program Sears Holdings created in collaboration with Rebuilding Together in response to an urgent need to assist active duty military, veterans and military families with life changing home rehabilitation and modifications to provide safety, comfort and accessibility to those in need.

By providing necessary repairs or adaptations to homes, Sears Holdings strives to improve the lives of military families across America. Heroes at Home is one of the many initiatives through which Sears Holdings acknowledges the sacrifice made by U.S. troops every day in the line of duty, while supporting and honoring those heroes who remain at home.

"We believe it is our duty as Americans to show our appreciation and give back to the many families that have sacrificed to give our country so much," said Joe Finney, senior vice president and president, Sears Automotive. "Over the years, the Heroes at Home program has raised more than $24 million and helped more than 83,000 military families, and this pledge is a continuation of our dedication to support our military service members."

For additional details regarding this program or to find out how you can help further support military service members, veterans and their families visit

Nominate a Veteran or US Military Member for the Exploring My America's Heroes at Homeä 'Dream Vacation' Contest

Starting mid-Dec., visit to nominate a veteran or member of the U.S. military who you think deserves a dream vacation as appreciation for their service. Just submit an essay telling Sears Auto Center where you'd like to take the veteran or member of the U.S. military and what the trip would mean to them.

Two lucky teams will each receive $3,500 in travel funds for food, gas, lodging and other expenses. Prior to departure, each team will receive a 21-point inspection from the Sears Blue Automotive Crew and much-needed products like tires from Cooper Tire, and services from DieHard and other Sears Auto Center partners. They will also receive $500 in Sears Auto Center store credit for any last-minute tune-ups.

The two winning teams will record their travels via video camcorder and compete for the grand prize – a $750 American Express gift card and a one-year complimentary maintenance at Sears Auto that includes up to 5 no charge conventional oil changes, tire rotations and multi-point inspections.

Official contest rules will be available on December 15th at

About Sears Auto Center

Sears Auto Center is a leading provider of automotive maintenance and repair services and parts, with nearly 850 locations nationwide offering a full array of passenger and light truck tires, DieHard® batteries, Craftsman® auto accessories and more. Sears has a long history as America's trusted place for car care, having offered auto parts since 1905 and service since 1931. Sears Auto Center offers customers convenient locations and hours, as well as an extensive menu of services. Sears Auto Center is a division of Sears, Roebuck and Co.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 full-line and more than 1,350 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

Media Contact: Larry Costello, Sears Holdings (847) 286-9036

Luke DeRouen, Zeno Group (214) 727-3708

SOURCE Sears, Roebuck and Co.