One Click Retail's 2017 Grocery Report Reveals Amazon Captured 18% of the US Online Grocery Market
Findings from the report find 365 Everyday Value consistently sold as the #2 bestselling brand among Amazon's private labels since its launch in late August
Jan 16, 2018, 08:30 ET
SALT LAKE CITY, Jan. 16, 2018 /PRNewswire/ -- One Click Retail, a market leader in eCommerce data measurement, sales analytics and search optimization for global brand manufacturers, has published its Amazon Grocery 2017 Review report, which reveals Amazon attained an estimated $2 billion in food and beverage sales, a market share of 18% of online grocery sales in the US.
One Click Retail found that US Amazon sales of Cold Beverages (driven by bottled water and sports/energy drinks) and Coffee (driven by disposable coffee pods) earned more than double the next leading categories, with Cold Beverages growing an impressive 65% YoY. The remaining top categories—Snack Food, Breakfast Foods, and Candy & Gum—demonstrate that non-perishables continue to dominate Amazon's grocery sales.
According to the report, the key factors driving growth rates higher than 50% in Amazon's three biggest markets (the US, UK and Germany) include:
- Amazon's penetration is at an all-time high in both North America and Europe and it is increasingly valued by young professionals, busy with their careers and/or raising young families, as a one-stop-shop for their online shopping, including groceries.
- Sign-ups for Prime membership, which includes access to Amazon's Prime Pantry grocery items, were taking place in record numbers during the 2017 holiday season.
- Amazon Fresh continues to be available to more zip codes throughout the US, UK, Germany, Japan, and soon Australia.
"The biggest growth driver of late 2017, which will inevitably have a major influence on sales well into 2018 and beyond, is Amazon's acquisition of Whole Foods," said Spencer Millerberg, CEO at One Click Retail. "The impact has been felt primarily, but not exclusively, in the US. Customer traffic in Whole Foods locations spiked by 25% in the first two days after the acquisition, and Amazon Fresh also experienced a strong increase in sales after the announcement, even before any new products were released on Amazon.com."
According to the report, weekly sales of Amazon Fresh more than doubled over the course of the year, climbing from approximately $3 million in January to over $7 million by the end of 2017 to reach an estimated $350 million in total sales. Dairy drew the highest sales by value, estimated at $85 million, while most of the top Fresh items were fruit and vegetables. "Organic" proved to be a key search term, with roughly 25% of all Amazon Fresh sales going to items which had the word "organic" in the title, including eight of the top 20 bestselling items of 2017.
One Click Retail's report findings also reveal that 365 Everyday Value consistently sold as the #2 bestselling brand among Amazon's private labels (second only to AmazonBasics) since its launch in late August, earning an estimated $11M in sales by the end of 2017.
"The Amazon and Whole Foods partnership is a perfect match, doubling down on the campaign begun by Amazon Fresh to change consumer perceptions of online grocery sales from 'non-perishables only' to high quality, fresh, 'whole'-some foods," said Nathan Rigby, VP at One Click Retail. "For brands, this will have – and already has had – widespread implications, with food sales moving online in record volumes as consumer confidence soars. The growth potential for online sales of groceries in 2018, and fresh foods in particular, is huge. In all likelihood, this is the tipping point we have been waiting for."
To read One Click Retail's Amazon Grocery 2017 Review report, visit: http://oneclickretail.com/amazon-grocery-2017-review/
About One Click Retail
One Click Retail is a leader in eCommerce data measurement, sales analytics and search optimization for brand manufacturers in North America and Europe. Using a combination of website indexing, machine learning and proprietary software to estimate weekly online sales and traffic figures with 90%+ accuracy down to the SKU level, One Click Retail has developed one of the most accurate, trusted and reliable data platform in the marketplace. The One Click Retail Product Suite provides 1st and 3rd party business intelligence across the largest online retailers such as Amazon, Walmart, Tesco, Sainsbury's, Macy's, and Home Depot. The world's top brands—such as Procter & Gamble, Panasonic, Nestle, Philips, and Sony—rely on One Click Retail insights to drive sales and profitability across eCommerce.
One Click Retail was acquired by Ascential plc in 2016.
For more information, visit the company's website, www.oneclickretail.com, and visit One Click Retail on Twitter and LinkedIn.
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SOURCE One Click Retail