One Fascinating Company With a New Brand, ALCATEL ONE TOUCH

Mar 22, 2011, 10:00 ET from ALCATEL ONE TOUCH

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- At the International CTIA Wireless tradeshow today, TCT Mobile announced that it will refresh its image, rebranding the ALCATEL MOBILE PHONES name as ALCATEL ONE TOUCH(R) to adapt it to the nature of its business and the evolution of mobile devices the company is already developing way beyond mobile phones including, USB keys, Wi-Fi routers, tablets, smartphones and new this year, fixed-line products.

Since the acquisition of TCT Mobile five years ago by one of the largest consumer electronics producers in the world, TCL Communications, TCT Mobile has used the commercial name, ALCATEL MOBILE PHONES, to distinguish itself from former parent company ALCATEL LUCENT.

ALCATEL ONE TOUCH makes mobile technology and services simple and accessible with a wide range of colorful and innovatively designed products that are easy-to-use, feature rich and smartly priced.  ALCATEL ONE TOUCH offers a variety of mobile products so consumers can select the best phone for their needs and desires with features that correspond to their individual lifestyles.  

"We believe in bringing people simplicity and value-smart designs at even smarter prices.  Our goal is to help our customers with relevant and easy-to-use technology so they can manage their world and their lives in ONE TOUCH," shared Rayford Higginbotham, Executive Director, North America, ALCATEL ONE TOUCH.

In line with the theme of making mobile technology simple and accessible to the masses, ALCATEL ONE TOUCH will launch 13 new devices this year including, three Android devices in the U.S. that will be available at an unbeatable price with the first planned launch in Q2 and the others closely following in Q3.  

ALCATEL ONE TOUCH is currently the fastest growing of the world's top mobile phone manufacturers with an unprecedented 125 percent year-over-year growth, marked by sales volumes exceeding 36 million units.  The company has a presence in over 80 countries and regions around the world with a multi-cultural workforce of over 6,000 employees.


ALCATEL ONE TOUCH designs, develops, and markets globally a growing range of mobile and internet products designed to be as individual as the people who use them.  Currently the fastest growing of the world's top ten mobile phone manufacturers, ALCATEL ONE TOUCH makes access to today's mobile lifestyle simple by offering colorful, easy-to-use devices equipped with the technology people need most at prices they can afford.  ALCATEL ONE TOUCH is a brand of TCL Communication, a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world. For more information, please visit