One Health Direct Unveils runOMNI: A Holistic Evolution in DME Operations Software

DUNEDIN, Fla., June 17, 2025 /PRNewswire/ -- One Health Direct (OHD), a leader in direct-to-consumer healthcare facilitation and patient engagement, today announced the official rebrand and relaunch of its proprietary operational software, previously known as Genesis. The upgraded platform, named runOMNI, reflects its expanded capabilities and future vision: to "run all" operations to efficiently power modern DME (durable medical equipment) suppliers.

"The name runOMNI comes from the Latin word omnis, meaning 'all,'" said Alois Rubenbauer, Founder and CEO of One Health Direct. "It's built to 'run all' parts of a DME operation – from intake to fulfillment – in one efficient, compliant, and scalable system."

Originally designed to streamline the complex qualification and reimbursement processes required for DME patients to receive innovative treatments, Genesis served as OHD's central operations engine. The upgraded runOMNI system expands upon that foundation with new AI-driven tools, expanded CRM and OMS capabilities, and a modular architecture that is both adaptable and scalable.

runOMNI is more than just a rebrand – it's a complete evolution. The platform is purpose-built for the unique workflows of DME-focused suppliers, with intuitive tools that eliminate silos and utilize AI to automate time-consuming tasks, while focusing the human workforce where their expertise and critical thinking matter most.

The runOMNI system includes end-to-end workflow automation covering patient onboarding, physician engagement, documentation, eligibility verification, and order fulfillment. Its advanced CRM and OMS tools are optimized for DME operations with role-specific views and streamlined task flows. AI-powered features enhance accuracy and reduce manual effort across document retrieval, insurance checks, and compliance review. Integrated communication tools automate strategic phone, text, fax, and email follow-up cadences with both patients and providers.

While runOMNI continues to power One Health Direct's internal operations, its architecture now positions the platform to become a full SaaS offering available to other DME providers. Its modular design allows for flexible deployment and customization – from full-system adoption to individual intake, CRM, or order modules.

"We've proven this system at scale within our own operations," said Rubenbauer. "Now we're preparing to offer runOMNI to other DME partners who want to reduce headcount, increase efficiency, and move faster without sacrificing quality or exposure to compliance risks."

OHD's mission remains focused on improving patient access to innovative treatment options while easing the administrative burdens placed on healthcare professionals. With runOMNI, One Health Direct reinforces its commitment to technology that simplifies processes, boosts performance, and enables better outcomes for all.

About One Health Direct

One Health Direct provides cutting-edge healthcare marketing, customer service, and patient engagement solutions to partners and clients. Our focus is on supplying innovative treatment options for patients suffering from chronic health conditions, sent right to their homes while making the entire qualification, billing, and fulfillment process simple and time-saving for both the patient and physician.

Through collaboration with strategic partners and subsidiaries, One Health Direct has developed a holistic system that enables patients to receive better treatment solutions that more effectively and efficiently manage their chronic healthcare issues. Whether a partner is utilizing the complete system or only certain components, One Health Direct is committed to helping each partner provide better service to more patients suffering from chronic conditions.

One Health Direct supports patients in attaining innovative treatment options, including DME (durable medical equipment) products like continuous glucose monitors (CGMs), orthotics, urological and phototherapy supplies.

Contact:
Brett Guerin
One Health Direct
Chief Marketing Officer
[email protected]
www.onehealthdirect.com

SOURCE One Health Direct