One Lucky Family To Hit Paydirt With Gildan's "Touchdowns for Tuition" Sweepstakes

Gildan Activewear Awards College Scholarship and Daily Prizes In Online Promotion Leading up to the "Gildan® New Mexico Bowl" Football Game

Oct 23, 2012, 13:00 ET from Gildan

CHARLESTON, S.C., Oct. 23, 2012 /PRNewswire/ -- The real winner of this year's Gildan® New Mexico Bowl football game on December 15 will be in the crowd rather than on the field, as one lucky family stands to take home a $10,000 college scholarship in the Gildan "Touchdowns for Tuition Sweepstakes" program.

Gildan, a global supplier of quality branded activewear, underwear and socks, will host the winner of its online sweepstakes promotion at its bowl game in Albuquerque, N.M., where it will award the winning family $1,000 in scholarship money for every touchdown scored during the game.  A maximum of $10,000 in scholarship funds will be awarded to the lucky family.

The online promotion, which runs through Nov. 17, will select one winning entry to receive a trip for four to the Gildan® New Mexico Bowl and a chance to win the grand prize college scholarship.  In addition, the promotion will award daily instant prizes of "Gildan College Care Packages," featuring a Gildan® hoodie, a Gildan® T-shirt, a Gildan® Bowl T-shirt, Gildan® underwear, and discounts that can be applied to online purchases at

Contest entries can be made by visiting either or the Touchdowns for Tuition Sweepstakes Facebook page at  The complete official rules will be available on both websites.

"This is our second year of sponsoring the New Mexico Bowl and we wanted to continue building excitement for the game and our brand.  This online sweepstakes certainly helps generate ongoing interest and engagement," said Rob Packard, vice president, marketing & merchandising, branded apparel, Gildan.  "As each touchdown adds another $1,000 to the scholarship fund, this will be one of the few times that a fan will be rooting equally for both teams to score."

The Gildan® New Mexico Bowl, owned and operated by ESPN Regional Television (ERT), will kick off the collegiate bowl season for the fourth consecutive year, airing on ESPN and ESPN HD Saturday, December 15, 2012.  The game will be held at the University Stadium in Albuquerque, N.M.

About Gildan

Gildan is a marketer and vertically-integrated manufacturer of quality branded basic apparel, as well as the leading activewear brand in the screenprint market in the U.S. and Canada. The Company is also one of the world's largest suppliers of athletic, casual and dress socks sold to a broad spectrum of retailers in the U.S. Gildan markets its sock products under a diversified portfolio of company-owned brands, including Gold Toe®, PowerSox®, SilverToe®, Auro®, All Pro®, GT®, and the Gildan® brand. The Company is also the exclusive U.S. sock licensee for the Under Armour® and New Balance® brands. In addition to socks, the Company is pursuing a strategy to grow its sales of branded underwear and activewear products in the U.S. retail market. With more than 30,000 employees worldwide, Gildan owns and operates highly efficient, large-scale, environmentally and socially responsible manufacturing facilities in Central America and the Caribbean Basin. Based in Montreal, Gildan also has US headquarters for its Branded Apparel division in Charleston, SC. For more information about Gildan visit and for more information on Gildan's Corporate Citizenship initiatives visit