One Show Interactive Announces Top Ten Digital Works of the Decade

The One Club Honors the Best Interactive Advertising of the Past Decade

Nov 30, 2010, 09:00 ET from The One Club

NEW YORK, Nov. 30, 2010 /PRNewswire/ -- The One Club will honor the best in digital advertising with the Digital Decade; a celebration of the most influential and ground-breaking interactive advertising over the past 10 years.   The One Club, the world's foremost non-profit organization devoted to promoting creative excellence in the advertising industry, gathered an esteemed group of One Show Interactive Judges from the past decade to compile their top ten digital works of the last ten years. Over one hundred judges voted and now the work they chose will be displayed online at  The honorees will also be celebrated at a private reception in New York City in January.

"The Digital Decade is an incredible look back at the work that truly changed the face of advertising," said Kevin Swanepoel, president of The One Club. "In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public.  Interactive media gives creatives limitless possibilities to bring their messages to life – the Digital Decade celebrates the innovation, humor and creativity that we have had the pleasure to experience over the past decade."  

The following digital advertisements have been named the Digital Decade Top 10:

  • "Subservient Chicken," For Burger King. Agency: Crispin Porter & Bogusky
  • "The Hire," For BMW. Agency: Fallon
  • "Nike Plus," For Nike. Agency: R/GA
  • "Uniqlock," For Uniqlo. Agency: Projector
  • "Whopper Sacrifice," For Burger King. Agency: Crispin Porter & Bogusky
  • "Chalkbot," For Nike Livestrong Foundation. Agency: Wieden & Kennedy
  • "Ikea Dream Kitchens," For Ikea. Agency: Forsman & Bodenfors
  • "Eco Drive," For Fiat. Agency: AKQA
  • "HBO Voyeur," For HBO. Agency: BBDO
  • "Dove Evolution," For Unilever/Dove. Agency: Ogilvy & Mather

These spots and more can be viewed at:

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About The One Club

The One Club champions excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. The One Club celebrates the legacy of creative advertising, inspires working creative professionals and nurtures future generations.

The One Club's programs include The One Show -- the pinnacle of achievement for advertising, design and interactive; Creative UnConferences; One Show Entertainment, and publishes "One" the magazine. The One Club educates, inspires and supports students through scholarships, portfolio reviews and annual student exhibitions and competitions.

SOURCE The One Club