DALLAS, Jan. 8, 2019 /PRNewswire/ --One Technologies, LLC announces that Klas Uden has joined the company as Chief Marketing Officer. He is based in Dallas at the One Technologies headquarters and reports directly to Chief Executive Officer, Sanjay Baskaran. Klas brings decades of marketing leadership experience working to improve customer acquisition and retention for direct-to-consumer businesses.
"Klas is well-versed in the art of creating meaningful connections with consumers that enhance engagement and build brand trust," said Sanjay Baskaran, CEO of One Technologies. "His expertise will be instrumental in exploring new ways to reach our customers in a variety of marketing channels as we continue to expand our digital solutions and personalize the experience."
Mr. Uden joins One Technologies from Amazon.com, where he served as Global Head of Customer Acquisition and Activation for Kindle. He was responsible for leading and executing the firm's marketing strategy to acquire and activate new Kindle eBook customers. His team developed a personalized marketing approach that leveraged an automated email program and high-value media channels such as Google, Facebook, and Amazon to increase awareness and activation.
Prior to Amazon, Mr. Uden was Vice President of Customer Acquisition and Retention at Hearst Magazines, where he led lifecycle marketing across Hearst's portfolio of 20 magazines. In this role, in addition to acquiring new customers through traditional channels, he spearheaded the launch of a new direct-to-consumer channel for digital editions.
Earlier in his career, Mr. Uden worked for eight years at Dow Jones & Co., most recently as Vice President of Consumer Marketing, where he oversaw the strategy and execution of subscriptions across Dow Jones consumer brands: The Wall Street Journal, Barron's, SmartMoney, and MarketWatch. He was in charge of developing marketing programs to acquire and retain new customers for online publications, leveraging broadening of content and expanding platforms.
"I am eager to begin working closely with the various One Technologies product teams to provide the customers we serve with experiences that are as customized, innovative, and user-friendly as possible," said Klas Uden, Chief Marketing Officer for One Technologies. "Together, we will develop digital marketing strategies designed to enable more hardworking Americans to understand—and act on—the personal finance insights we offer."
About One Technologies
One Technologies, LLC harnesses the power of technology, analytics and its people to create solutions that empower consumers to make more informed decisions about their financial lives. The firm's consumer credit products include ScoreSense®, which enables members to seamlessly access, interact with, and understand their credit profiles from all three main bureaus using a single application. The ScoreSense platform is continually updated to give members deeper insights, personalized tools and one-on-one Customer Care support that can help them make the most sense of their credit. The One Technologies product suite also includes NationalCreditReport.com®, which offers the convenience of a complete credit profile in one place and gives consumers the tools to take control of their financial futures.
One Technologies is headquartered in Dallas, and was established in October 2000. For more information, please visit https://onetechnologies.net/.