One Third of Americans Will Watch Men's College Basketball Tournament on a Mobile Device

Survey also shows Millennials most likely to use mobile devices for tracking and watching the tournament

Mar 15, 2016, 09:00 ET from Verizon

BASKING RIDGE, N.J., March 15, 2016 /PRNewswire/ -- The men's college basketball tournament is just around the corner and 46 percent of Americans plan to tune in this March – including more than half of American men (59%) and Millennials (54%). Notably, one in three Americans will use a mobile device to stream a tournament game and/or keep track of their bracket, according to the survey.

Millennials are the demographic most likely to watch a game on their mobile device, with 58 percent planning to do so. In fact, the survey revealed that mobile devices account for nearly a third of Millennials' game time views, with another 40 percent using their device to keep track of their brackets.

Being able to stream games and check brackets can have a big impact on a college basketball fan, but it can also have a big impact on their data allotments. Mobile customers who switch to Verizon will not only have the benefit of a more reliable network experience, but for a limited time can also receive up to $650 to pay off your old phone or contract.**

Customers can also enjoy more data for a limited time by receiving 24 GB of free data every year for life when they upgrade or activate a new phone with device payment on a size XL or larger Verizon Plan and keep the phone active on that plan.

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*The survey was conducted Feb. 16-18 by KRC Research for Verizon.
**Trade-in must be in good, working condition and be worth more than $0. Line must remain active for 6 mos. Visa prepaid card mailed within 8 weeks after receipt of claim.

Media contact:
Trevor Thomas



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SOURCE Verizon