NEW YORK, April 30, 2012 /PRNewswire/ -- On May 6th, THE 17 DAY DIET: A Doctor's Plan Designed for Rapid Results by Dr. Mike Moreno (Free Press/$25.00 hardcover) will mark 52 weeks and counting on the New York Times Advice, How-to and Miscellaneous Best Sellers List.
Originally self-published in late 2010, THE 17 DAY DIET became a sensation, selling nearly 100,000 copies in just three months. When Free Press published its edition in March 2011, THE 17 DAY DIET became an instant New York Times bestseller, spending eleven weeks in the #1 spot alone. There are currently more than a million electronic and printed copies in circulation. It has been featured on "Good Morning America," "The Doctors," "Dr. Phil," USA Today, Woman's World, and dozens of other media outlets. Diets in Review, a trusted online source of tools and information for living a healthier life, ranked THE 17 DAY DIET #1 in their annual list of the Most Popular Diets of the Year in December 2011.
The 17 Day brand expanded in the fall of 2011 with the publication of a companion volume, THE 17 DAY DIET WORKBOOK: Your Guide to Healthy Weight Loss with Rapid Results ($13.99 trade paperback), as well as a Spanish edition of the original book, LA DIETA DE 17 DIAS ($16.00 trade paperback). A new book, THE 17 DAY DIET COOKBOOK: 80 All New Recipes for Healthy Weight Loss ($26.00 hardcover), was published on March 27th, 2012 and is also a New York Times bestseller.
In September the 17 Day brand takes a new direction with the publication of THE 17 DAY PLAN FOR STAYING YOUNG ($26.00 hardcover).
"We are thrilled to be the stewards of such an inspiring book and brand," said Martha K. Levin, Executive Vice President and Publisher of Free Press. "Its continued success and its longevity on the bestseller list are testaments to the effectiveness of Dr. Moreno's approach to diet and health. This book is changing lives."
Free Press is an imprint of Simon & Schuster, Inc, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom. For more information visit our website at www.simonandschuster.com.
SOURCE Free Press