NEW YORK, Sept. 28, 2017 /PRNewswire/ -- OneSpot, the Content Sequencing® platform that powers cross-channel, individualized personalization for branded content marketing, today announced it has won the inaugural Advertising Week StartUp Pitch Competition, beating out 14 other finalist startups across AI, data, adtech, marketing technology, augmented reality (AR) and virtual reality (VR) sectors. Advertising Week is the world's largest gathering of industry leaders across advertising, technology, business, entertainment, marketing, media and social good.
"OneSpot is honored to be selected as the inaugural winner of the Advertising Week StartUp Pitch and to be singled out among an impressive field of competing companies by such influential investor judges," said Steve Sachs, CEO of OneSpot. "This award recognizes the power of the OneSpot platform and how AI can be employed to make content marketing personalized to individuals, more predictive, and drive quantifiable business results."
The Advertising Week StartUp Pitch Competition powered by VentureFuel is exclusively for businesses four years old and younger that have secured Series A funding or less. The event took place earlier this week at the Nasdaq Marketsite in New York City.
"The StartUp Pitch Competition was created to find the best of what's shaping the future, and with the rise of content personalization as a critical business driver, OneSpot is doing just that," said Elizabeth Petra, Bespoke Curator of Programming of Advertising Week. "OneSpot's AI-driven platform provides measurable value to Fortune 2000 brands, and we're excited to watch OneSpot continue to grow, innovate and transform the content personalization arena."
"OneSpot wowed our various VC and CEO judges with their combination of personalization and scalability," said Fred Schonenberg, Founder of VentureFuel. "To emerge from this amazing field of next generation innovation is a great accomplishment and bodes well for OneSpot's continued success and growth."
OneSpot's easy-to-implement proprietary Content Sequencing® technology uses artificial intelligence and natural language processing for individualization to create one-to-one, personally relevant digital experiences across website, mobile, email and paid media. OneSpot's deep analytics and insights provide in-depth holistic data on content effectiveness — showing in detail what content is resonating when, where, and over time. The company recently launched OneSpot Strategic Services, to not only give marketers the tools, but also provide comprehensive strategic services to further their content marketing programs and secure a measurable return on personalization (ROP). OneSpot works with such major brands as Nestlé, IBM, Whole Foods Market and L'Oréal.
About Advertising Week
Since its creation in 2004, Advertising Week has drawn more than 1.2 million participants from around the world to New York City for a weeklong hybrid of thought leadership seminars and unique evening special events. Beyond education, engagement, enlightenment, & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; and shine a bright light on the business, economic and broader impact & influence of the industry including ad tech, creative, media and beyond. At present, there are four global editions of Advertising Week: Advertising Week Europe, now in its fifth year in London; Advertising Week Asia, now in its second year in Tokyo; Advertising Week Latin America, premiering in Mexico City, February 12 – 16, 2018; and Advertising Week XIV in New York City, September 25 – 29, 2017. The Week is produced globally by New York-based Stillwell Partners.
VentureFuel, Inc. enables brands and agencies to connect with consumers in new ways through new technology and emerging media opportunities curated from their Global Innovation Network of founders, investors, research labs and incubators. VentureFuel fuels the growth of these new ventures by facilitating partnerships with Fortune 500 advertisers. Learn more at venturefuel.net
OneSpot is the leading technology platform for personalizing content marketing across digital channels. OneSpot's machine learning based Content Sequencing® engine and strategic consulting helps the world's best brands significantly improve engagement through individualization -- creating individualized, highly relevant experiences across website, email and paid digital media. OneSpot's customers including Nestlé, IBM, Whole Foods Market, L'Oréal and Delta Faucet now develop best-in-class content strategies, build strong content-based relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a Forbes Top 100 Brand Publishing Solution, a three-time AlwaysOn Global 250 Winner and a three-time EContent 100 Winner. For more information visit www.onespot.com.
Finn Partners for OneSpot