Online Home Decor Market size to grow by USD 58.99 billion from 2021 to 2026, Rise in online spending and smartphone penetration to drive growth - Technavio

NEW YORK, May 8, 2023 /PRNewswire/ -- The online home decor market size is estimated to increase by USD 58.99 billion from 2021 to 2026. The market is expected to grow at a CAGR of 8.92%, according to a recent market study by Technavio. This report also offers data projections of market size, segmentation, and region. Discover some key market insights and statistical illustrations - Request a sample report

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. The Bargaining Power of Buyers & Suppliers and the Threat of New Entrants, Rivalry, and Substitutes have also been analyzed and rated between LOW-HIGH to provide a holistic view of market favorability.

Find Technavio's Exclusive Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
• Furthermore, market adoption rates for all regions have been covered.

The online home decor market report also offers information on the criticality of inputs, R&D, CAPEX, technology, and products of 15 vendors listed below: 

• Amazon.com Inc.
• Ashcomm LLC
• Bed Bath and Beyond Inc.
• Century Furniture LLC
• Chairish Inc.
• Coyuchi Inc.
• D decor Home Fabrics Pvt. Ltd.
• Herman Miller Inc.
• Hoffner Online GmbH & Co. KG
• Home24 SE
• Inter IKEA Holding BV
• LaZBoy Inc.
• Otto GmbH & Co KG
• Pier 1 Imports Inc.
• The Home Depot Inc.
• Urban Ladder Home Decor Solutions Pvt. Ltd.
• Urban Outfitters Inc.
• Walmart Inc.
• Wayfair Inc.
• Williams Sonoma Inc.

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Online Home Decor Market - Segmentation Analysis

This report extensively covers online home decor market segmentation by product (online home furniture, online home furnishings, and other online home decorative products) and geography (Europe, North America, APAC, South America, and Middle East and Africa). 

• The market share growth by the online home furniture segment will be significant for market growth during the forecast period. The preference for online shopping is increasing, backed by the growing Internet penetration rate as well as the increasing number of smartphone users worldwide. By partnering with third-party e-retailers or establishing their own online shopping portals, the online channel allows manufacturers to expand their distribution networks. Hence, such factors will influence the segment growth during the forecast period.

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Online Home Decor Market - Market Dynamics

Key Drivers

• A major driving factor for the growth in the online home decor market is the rise in online spending and smartphone penetration. 
• Online shopping through smart devices has gained popularity over the years due to the high penetration of Internet services, improved economic growth, and the upgrade of purchase and delivery options with the emergence of m-commerce.
• Security features for online payments, free delivery, improved online customer services, and the customer-friendly designs of online shopping websites also contribute to the growth of the market.
• Hence, the rising online sales act as a key driver for the growth of the global online home decor market. 

Major Trends

• The growing demand for eco-friendly home decor items is an emerging trend supporting the online home decor market growth. 
• The growing environmental concerns and the stringent government regulations to monitor the use of non-recyclable items are compelling brand owners to adopt eco-friendly products.
• The increasing consciousness of a healthy environment increases the demand for eco-friendly furniture and other furnishings, which has motivated various home decor manufacturers to provide eco-friendly home decor items.
• Hence, the growing use of eco-friendly materials for manufacturing home decor is positively influencing the global online home decor market.

Key Challenges

• The strict competition from the offline channel is a major challenge hindering the online home decor market during the forecast period. 
• Consumers prefer to buy home decor, home furnishings, and furniture from offline stores, as they can see, touch, and judge home decor products before making a purchase decision.
• Buying home decor generally involves high-value online transactions. As furniture products are generally bought infrequently, consumers explore options from different stores to get the best value and quality proposition.
• Consumers still prefer the offline mode of purchase because, as it provides them with product demonstration and first-hand experience.
• The offline segment of the global home decor market is highly influenced by the growing number of product specialty stores and brand-specific stores.
• Hence, offline stores act as a major threat to the global online home decor market.

Geographic Analysis
The market is segmented by region Europe, North America, APAC, South America, and Middle East and Africa. An analysis of key leading countries has been included.

• Europe is estimated to account for 42% of the global market growth during the forecast period. The expansion of the urban population base will increase the need for residential construction projects. This will facilitate the online home decor market growth in Europe over the forecast period. The report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans. Hence, such factors will drive the regional market growth during the forecast period.

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What are the key data covered in this Online Home Decor Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online home decor market between 2022 and 2026
• Precise estimation of the size of the online home decor market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online home decor market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the online home decor market vendors

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Related Reports:

The home furnishings market size in Europe is estimated to grow at a CAGR of 6.46% between 2022 and 2027. The market size is forecasted to increase by USD 171.19 billion. This report extensively covers market segmentation by distribution channel (offline and online) and product (home furniture, home textiles, and floor coverings). The growth of the real estate and construction industry is notably driving the growth of the Europe Home Furnishings Market.

The online home service market size will grow by USD 2.33 trillion during the period 2021 to 2026. Furthermore, this report extensively covers online home service market segmentation by service (home care and design and repair and maintenance) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The increasing influence of digital media is notably driving the online home service market growth. 

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Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Online home furniture - Market size and forecast 2021-2026 
• Exhibit 28: Chart on Online home furniture - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Online home furniture - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Online home furniture - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Online home furniture - Year-over-year growth 2021-2026 (%)

• 5.4 Online home furnishings - Market size and forecast 2021-2026 
• Exhibit 32: Chart on Online home furnishings - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Online home furnishings - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Online home furnishings - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Online home furnishings - Year-over-year growth 2021-2026 (%)

• 5.5 Other online home decorative products - Market size and forecast 2021-2026 
• Exhibit 36: Chart on Other online home decorative products - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Other online home decorative products - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Other online home decorative products - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Other online home decorative products - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Product 
• Exhibit 40: Market opportunity by Product ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 Europe - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026 
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026 
• Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026 
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026 
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 Germany - Market size and forecast 2021-2026 
• Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.10 China - Market size and forecast 2021-2026 
• Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026 
• Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 Canada - Market size and forecast 2021-2026 
• Exhibit 82: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Amazon.com Inc.
• Exhibit 93: Amazon.com Inc. - Overview
• Exhibit 94: Amazon.com Inc. - Business segments
• Exhibit 95: Amazon.com Inc. - Key news
• Exhibit 96: Amazon.com Inc. - Key offerings
• Exhibit 97: Amazon.com Inc. - Segment focus

• 10.4 Ashcomm LLC
• Exhibit 98: Ashcomm LLC - Overview
• Exhibit 99: Ashcomm LLC - Product / Service
• Exhibit 100: Ashcomm LLC - Key offerings

• 10.5 Bed Bath and Beyond Inc. 
• Exhibit 101: Bed Bath and Beyond Inc. - Overview
• Exhibit 102: Bed Bath and Beyond Inc. - Product / Service
• Exhibit 103: Bed Bath and Beyond Inc. - Key news
• Exhibit 104: Bed Bath and Beyond Inc. - Key offerings

• 10.6 Herman Miller Inc.
• Exhibit 105: Herman Miller Inc. - Overview
• Exhibit 106: Herman Miller Inc. - Business segments
• Exhibit 107: Herman Miller Inc. - Key offerings
• Exhibit 108: Herman Miller Inc. - Segment focus

• 10.7 Inter IKEA Holding BV 
• Exhibit 109: Inter IKEA Holding BV - Overview
• Exhibit 110: Inter IKEA Holding BV - Product / Service
• Exhibit 111: Inter IKEA Holding BV - Key news
• Exhibit 112: Inter IKEA Holding BV - Key offerings

• 10.8 Urban Ladder Home Decor Solutions Pvt. Ltd. 
• Exhibit 113: Urban Ladder Home Decor Solutions Pvt. Ltd. - Overview
• Exhibit 114: Urban Ladder Home Decor Solutions Pvt. Ltd. - Key offerings

• 10.9 Urban Outfitters Inc. 
• Exhibit 115: Urban Outfitters Inc. - Overview
• Exhibit 116: Urban Outfitters Inc. - Business segments
• Exhibit 117: Urban Outfitters Inc. - Key offerings
• Exhibit 118: Urban Outfitters Inc. - Segment focus

• 10.10 Walmart Inc.
• Exhibit 119: Walmart Inc. - Overview
• Exhibit 120: Walmart Inc. - Business segments
• Exhibit 121: Walmart Inc. - Key news
• Exhibit 122: Walmart Inc. - Key offerings
• Exhibit 123: Walmart Inc. - Segment focus

• 10.11 Wayfair Inc.
• Exhibit 124: Wayfair Inc. - Overview
• Exhibit 125: Wayfair Inc. - Business segments
• Exhibit 126: Wayfair Inc. - Key news
• Exhibit 127: Wayfair Inc. - Key offerings
• Exhibit 128: Wayfair Inc. - Segment focus

• 10.12 Williams Sonoma Inc.
• Exhibit 129: Williams Sonoma Inc. - Overview
• Exhibit 130: Williams Sonoma Inc. - Business segments
• Exhibit 131: Williams Sonoma Inc. - Key news
• Exhibit 132: Williams Sonoma Inc. - Key offerings
• Exhibit 133: Williams Sonoma Inc. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 134: Inclusions checklist
• Exhibit 135: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 136: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 137: Research methodology
• Exhibit 138: Validation techniques employed for market sizing
• Exhibit 139: Information sources

• 11.5 List of abbreviations 
• Exhibit 140: List of abbreviations

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