GREAT NECK, N.Y., Jan. 30, 2014 /PRNewswire/ -- In spite of dismal projections for holiday sales over the past few years, the jewelry industry has continued to thrive in the face of recession. Bullion Street has reported a 9.1% increase in overall jewelry sales in the U.S. for the month of November, 2013, indicating strong performance for Christmas sales. Interestingly, department jewelry stores reported a loss of 4.3% compared to 2012, which shows a marked increase to smaller brick-and-mortar jewelers and eCommerce jewelry companies.
Raphi Mahgerefteh, a spokesperson for the popular web-based jewelry company Allurez, attributes the continued growth to unprecedented flexibility: "By focusing on customer service and customization, we're able to provide a level of satisfaction that our customers don't often expect from an online shopping experience."
An ever-popular service provided by Allurez has been their Design Your Own option for pendants, earrings, and - most importantly - custom engagement rings. Since implementing the feature, the company has sought to provide customers with a wealth of information on diamond, gemstone, and precious metal selection, as well as a wide range of settings and stones to choose from. "Customers are surprised by the amount of options they suddenly have at their fingertips, which is always welcome for such a major decision," said Mr. Mahgerefteh.
In keeping with the company's efforts toward customer satisfaction (reflected in their A rating with the BBB of NY), the Design Your Own options have been expanded. They have now expanded their available customization options to include Moissanite. The stone has become a popular alternative to diamonds in recent times due to its excellent clarity and color, unparalleled refraction, and extremely high hardness on the Mohs scale. Most importantly, moissanite is a fraction of the price: "We work hard to stay on top of jewelry market trends and offer our customers the latest fashions," said Mr. Mahgerefteh. "The responses we've had regarding the moissanite engagement rings we've sold have been fantastic, people have been very happy with the prices we offer as well."
Allurez was recently ranked as the number one online-only jewelry retailer by TopTenReviews.com, and placed in the top three retailers overall. Their team of veteran jewelers specializes in all fine jewelry, including engagement rings, gemstone pendants, and other spectacular contemporary jewelry. Visit them online at Allurez.com.