Online Reality Series Pulls Back the Curtain on Life of Colorful Fitness Chain CEO

COLTS NECK, N.J., Aug. 7, 2017 /PRNewswire/ -- Eric Casaburi, CEO and founder of Retro Fitness, is known for telling it like it is. His signature New Jersey "shoot-you-straight" style, boundless energy and business savvy have boded Casaburi well in business. Since founding the concept during the recession at the age of 23, Retro Fitness has grown into a $150M a year franchise, boasting half a million members in more than 155 U.S. locations. 

Now, through his recently launched two-part online video series, The Weigh-In and The Weekly Gain, Casaburi blends his passion for entrepreneurism and fitness, giving viewers his unvarnished advice on business and life. They also get a rare glimpse into the day-to-day personal and professional life of a modern-day CEO.

The Weigh-In is a business focused Q&A show where Casaburi provides unfiltered and practical advice while outlining strategic tactics for any kind of business owner. The Weekly Gain is Casaburi's documentary series that highlights what it's like to be a CEO, author, entrepreneur, public figure and family man. In addition, some episodes include guests, such as Miss U.S.A. runner-up and last year's Miss New Jersey Chhavi Verg who made a special appearance on The Weigh-In and YouTube and Instagram fitness personality Robert Frank stopped by.

"When people hear CEO, they envision an unreachable suit in a corner office – someone media-trained to speak in canned key messages. That's not me," Casaburi said. "When you tune into The Weigh-In or The Weekly Gain, you get the real deal. You get complete authenticity. You get a real guy hustling to innovate, keep franchisees successful and stay in peak physical condition. The audience gets a glimpse into running a multi-million dollar company while making tough decisions – and making great things happen. My goal is to teach and inspire. If viewers are entertained in the process, God bless."  

Both shows, produced by VaynerTalent, give Casaburi an outlet to share his unique philosophies on business and fitness. From witnessing his intense workout routines to listening in on important business calls, viewers are inspired to achieve their dreams and reach the pinnacle of success.

"Eric Casaburi is perfect for the content we strive to produce for business minded individuals," said Gary Vaynerchuk, CEO of VaynerX. "There's no BS with Eric and that's what's great about him. His persona, passion and expertise allow us to document transparent video footage and turn it into volumes of compelling digital content with a blend of business and fitness takeaways."

As the author of Just Make Money!, Casaburi teaches ambitious entrepreneurs how to turn their ideas into reality. Casaburi has been featured on CNBC, MSNBC, Fox Business, Bloomberg TV and the CBS series, Undercover Boss. He has been interviewed for national publications such as Forbes, Entrepreneur Magazine, Inc.com, Wall Street Journal and Franchise Times regarding strategies that helped grow Retro Fitness. In 2017 alone, the organization has signed more than 20 franchise agreements and is on track to have 250 new gyms open in the next two years.

About Eric Casaburi
Eric Casaburi began to exhibit both an entrepreneurial spirit and a passion for fitness since the raw age of 13 when he got his first job at a gym. Infused early on with enough energy and fearlessness to fuel an army, the Jersey-born-and-bred entrepreneur founded Retro Fitness at age 23. In 2004, Casaburi opted to franchise his concept, and has since grown his passion for health, wellbeing and entrepreneurship into a $150,000,000 annual business giant with more than 155 locations open in 17 U.S. states. Casaburi currently serves as the CEO and founder of Fierce Brands, which owns Retro Fitness. Casaburi is a proven leader in the fitness and franchise industries, and has been featured on CNBC, MSNBC, Fox Business, Bloomberg TV and the CBS series Undercover Boss in two separate episodes. He has also appeared in dozens of national publications, such as Forbes, Entrepreneur magazine, Inc.com, Wall Street Journal and Franchise Times, and has published an entrepreneurial book titled JUST MAKE MONEY! Currently available at Amazon.com and Audible.com the book offers real-life strategies based off his own experiences in creating multi-million dollar businesses. Today, Casaburi lives with his wife Kim and their four children in Orlando, FL.

Media Contact: Ann Maher, Fishman PR, (847) 945-1300 ext. 253 or [email protected]  

SOURCE Retro Fitness