Online Video Platform Market Size to Grow by USD 1.01 Bn, Rise in Online Video Consumption to Drive Growth - Technavio

NEW YORK, Oct. 3, 2022 /PRNewswire/ -- The online video platform market will be driven by factors such as the rise in online video consumption. The number of videos watched by online audiences has increased significantly. In addition, there has been a shift in video content from short-duration films to those with more content. Moreover, there are several genres of online videos, such as videos from the entertainment industry, professional videos, and commercial advertisement videos. Videos can be watched on various devices such as tablets, mobiles, laptops, and desktops. The rise in the number of online video audiences is encouraging many investors to invest in online video advertising, which is driving the global online video platform market.

The online video platform market size is expected to grow by USD 1.01 billion. In addition, the growth momentum of the market will accelerate at a CAGR of 14.78% during the forecast period, according to Technavio. The market has been segmented by end-user (individuals, brand and enterprises, and content creators), type (UGC, DIY, and SaaS), and geography (APAC, North America, Europe, South America, and the Middle East and Africa).

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forecast along with research methodology. The PDF sample report is available in PDF
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Online Video Platform Market: Geographic Landscape

APAC is going to have significant growth during the forecast period. About 38% of the market's overall growth is expected to originate from the region. China is the key country for the online video platform market in APAC. The growth is attributed to factors such as improvements in Internet connectivity, the rising popularity of online videos, and the increasing use of smartphones. Moreover, APAC is the fastest-growing region in the global online video platform market. The marketing of video games through mobile apps is a key trend in the region. Most mobile gamers in the region find new games on mobile apps.

Online Video Platform Market: End-user Landscape

The individual segment will be the major contributor to market growth during the forecast period. Favorable end-user-generated content can lead to a rise in the use of products or services. Hence, online video platforms generate high revenue from individual online videos.

Online Video Platform Market: Companies Covered

• Akamai Technologies Inc.
• Alphabet Inc.
• Amobee Inc.
• Brightcove Inc.
• Comcast Corp.
• Dacast Inc.
• Endavo Media and Communications Inc
• Groupe SEB
• International Business Machines Corp.
• Kaltura Inc.
• Limelight Networks Inc.
• MediaMelon Inc.
• Muvi LLC
• Panopto Inc.
• Pixability Inc.
• RTL Group SA
• Verizon Communications Inc.
• Vidyome
• Wochit Inc.
• Workday Inc.

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Online Video Platform Market: What our Reports offer

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers market data for 2021, 2022, until 2026
• Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments 
• Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
• Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 27: Chart on Comparison by End-user
• Exhibit 28: Data Table on Comparison by End-user

• 5.3 Individuals - Market size and forecast 2021-2026
• Exhibit 29: Chart on Individuals - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Individuals - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Individuals - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Individuals - Year-over-year growth 2021-2026 (%)

• 5.4 Brand and enterprises - Market size and forecast 2021-2026 
• Exhibit 33: Chart on Brand and enterprises - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Brand and enterprises - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Brand and enterprises - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Brand and enterprises - Year-over-year growth 2021-2026 (%)

• 5.5 Content creators - Market size and forecast 2021-2026
• Exhibit 37: Chart on Content creators - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Content creators - Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Content creators - Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Content creators - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by End-user 
• Exhibit 41: Market opportunity by End-user ($ million)

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 42: Chart on Type - Market share 2021-2026 (%)
• Exhibit 43: Data Table on Type - Market share 2021-2026 (%)

• 6.2 Comparison by Type 
• Exhibit 44: Chart on Comparison by Type
• Exhibit 45: Data Table on Comparison by Type

• 6.3 UGC - Market size and forecast 2021-2026
• Exhibit 46: Chart on UGC - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on UGC - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on UGC - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on UGC - Year-over-year growth 2021-2026 (%)

• 6.4 DIY - Market size and forecast 2021-2026
• Exhibit 50: Chart on DIY - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on DIY - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on DIY - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on DIY - Year-over-year growth 2021-2026 (%)

• 6.5 SaaS - Market size and forecast 2021-2026
• Exhibit 54: Chart on SaaS - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on SaaS - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on SaaS - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on SaaS - Year-over-year growth 2021-2026 (%)

• 6.6 Market opportunity by Type 
• Exhibit 58: Market opportunity by Type ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 60: Chart on Market share by geography 2021-2026 (%)
• Exhibit 61: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 62: Chart on Geographic comparison
• Exhibit 63: Data Table on Geographic comparison

• 8.3 APAC - Market size and forecast 2021-2026
• Exhibit 64: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 65: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 66: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 67: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.4 North America - Market size and forecast 2021-2026
• Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.5 Europe - Market size and forecast 2021-2026
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 80: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026 
• Exhibit 84: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 Germany - Market size and forecast 2021-2026
• Exhibit 88: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.10 UK - Market size and forecast 2021-2026
• Exhibit 92: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.11 China - Market size and forecast 2021-2026
• Exhibit 96: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.12 India - Market size and forecast 2021-2026
• Exhibit 100: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on India - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 104: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 108: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 109: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 11.3 Akamai Technologies Inc. 
• Exhibit 111: Akamai Technologies Inc. - Overview
• Exhibit 112: Akamai Technologies Inc. - Business segments
• Exhibit 113: Akamai Technologies Inc. - Key offerings
• Exhibit 114: Akamai Technologies Inc. - Segment focus

• 11.4 Alphabet Inc. 
• Exhibit 115: Alphabet Inc. - Overview
• Exhibit 116: Alphabet Inc. - Business segments
• Exhibit 117: Alphabet Inc. - Key news
• Exhibit 118: Alphabet Inc. - Key offerings
• Exhibit 119: Alphabet Inc. - Segment focus

• 11.5 Amobee Inc. 
• Exhibit 120: Amobee Inc. - Overview
• Exhibit 121: Amobee Inc. - Product / Service
• Exhibit 122: Amobee Inc. - Key offerings

• 11.6 Brightcove Inc. 
• Exhibit 123: Brightcove Inc. - Overview
• Exhibit 124: Brightcove Inc. - Product / Service
• Exhibit 125: Brightcove Inc. - Key news
• Exhibit 126: Brightcove Inc. - Key offerings

• 11.7 Comcast Corp. 
• Exhibit 127: Comcast Corp. - Overview
• Exhibit 128: Comcast Corp. - Business segments
• Exhibit 129: Comcast Corp. - Key news
• Exhibit 130: Comcast Corp. - Key offerings
• Exhibit 131: Comcast Corp. - Segment focus

• 11.8 Limelight Networks Inc. 
• Exhibit 132: Limelight Networks Inc. - Overview
• Exhibit 133: Limelight Networks Inc. - Product / Service
• Exhibit 134: Limelight Networks Inc. - Key offerings

• 11.9 Panopto Inc. 
• Exhibit 135: Panopto Inc. - Overview
• Exhibit 136: Panopto Inc. - Product / Service
• Exhibit 137: Panopto Inc. - Key offerings

• 11.10 RTL Group SA 
• Exhibit 138: RTL Group SA - Overview
• Exhibit 139: RTL Group SA - Business segments
• Exhibit 140: RTL Group SA - Key offerings
• Exhibit 141: RTL Group SA - Segment focus

• 11.11 Verizon Communications Inc. 
• Exhibit 142: Verizon Communications Inc. - Overview
• Exhibit 143: Verizon Communications Inc. - Business segments
• Exhibit 144: Verizon Communications Inc. - Key offerings
• Exhibit 145: Verizon Communications Inc. - Segment focus

• 11.12 Workday Inc. 
• Exhibit 146: Workday Inc. - Overview
• Exhibit 147: Workday Inc. - Product / Service
• Exhibit 148: Workday Inc. - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 149: Inclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 150: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 151: Research methodology
• Exhibit 152: Validation techniques employed for market sizing
• Exhibit 153: Information sources

• 12.5 List of abbreviations 
• Exhibit 154: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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