SEATTLE, April 6, 2011 /PRNewswire/ -- A long-favorite brand with customers of Onlineshoes.com, Rockport boasts an enviable reputation that has been built upon a 40-year foundation of comfort, quality and style. Since 1971, the company has led the footwear industry by incorporating advanced materials and technologies into traditional street shoes - aimed at the metropolitan professional - worthy of all-day wear.
Never content to rest on its laurels, Rockport continues to unveil innovations designed to support and reinforce the brand's philosophy of 'Walkability.' The adidas® Group acquired Rockport in 2006, greatly expanding Rockport's potential to merge style with technological advancement. Introduced in 2009, truWALK architecture, featured in shoes for men and women alike, is the result of decades of biomechanical and physiological research intended to create ergonomically superior footwear. truWALK takes advantage of the body's momentum to increase energy efficiency and produce a smoother, more fluid gait.
This proprietary Rockport technology can be broken down into the three primary elements of strike, roll and flex: adidas® adiPRENE® technology is incorporated into the heel of every truWALK style, enabling a soft heel strike and absorbing shock, which transitions to a smooth roll through the arch. adidas® adiPRENE®+ cushioning is positioned in the forefoot area for comfortable flex and energized, efficient push-off that helps to delay fatigue.
Rockport World Tour walking shoes for men were introduced in 1995, but have been redesigned to incorporate truWALK architecture for even greater comfort, support and efficiency - an innovation that has made these hugely popular men's casual shoes even more desirable. The new truWALK World Tour collection for spring includes sleek, handsome, business-casual styles, all of which are available in medium, wide and extra-wide widths.
With youthful bicycle-toe styling and subtle overlays, the Rockport World Tour Baxter is a sneaker-like oxford that boasts a full grain leather upper and padded tongue and collar for a soft touch. It has the support of an athletic shoe but also fits seamlessly into a casual office environment. In addition to a moisture-managing polyurethane footbed and signature truWALK comfort, the Baxter has a mesh lining to maintain cool breathability.
Similar to the Baxter, the Rockport World Tour Cooper is offered in rich, full grain leather or soft nubuck. Without the bicycle-toe stitching this men's Rockport shoe presents a more traditional profile, but has all the same comfort features that set the truWALK World Tour collection apart from the competition.
Men aren't alone in being presented with an exciting new truWALK collection for spring 2011. New Rockports for women include the popular Laura collection, consisting of styles that combine everyday versatility with athletic-shoe comfort.
Also offered in a wide width, the Rockport Laura Ballerina Lace Up is a versatile skimmer that goes as long on comfort as it does on style. This casual shoe's decorative, three-eye lace and saddle shoe-inspired overlays may evoke a retro image, but the materials - shiny patent leather and breathable, open-weave mesh - are modern, sporty and youthful.
"With each new season, Rockport introduces a wider range of styles for men and women that address the needs and wishes of the target Rockport customer, the fashion-conscious urban professional. The truWALK collection offers perfect examples of shoes that people can not only walk to work in, but wear all day in relaxed comfort," says Onlineshoes.com buyer Amy Crocker.
Spring is the perfect time to head outside and explore new avenues of Walkability. Visit Onlineshoes.com to see the range of Rockport styles for men and women and get to know more Rockport walking shoes featuring truWALK architecture.
About Onlineshoes.com: Established in 1996, Onlineshoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers the latest high-quality footwear for men, women and kids with more than 240,000 shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit www.onlineshoes.com.
For more information, please contact:
Jimmy Healey, (206) 812-7800; [email protected]