"Only in the Alley" Calendar Launch Party Brings Out the Silicon Alley Tech Scene

NEW YORK, Dec. 22, 2011 /PRNewswire/ -- Hotlist and SNAP Interactive (OTCBB: STVI) packed the VIP section of a popular Midtown hotspot on Friday, Dec. 16 with a diverse crowd of venture capitalists, journalists, entrepreneurs and techies to celebrate the unveiling of the 2012 calendar dubbed "Only in the Alley: A Gift from NYC's Silicon Alley to Silicon Valley." Approximately 500 people attended the bustling event, including founding members of some of the hottest technology startups and established businesses headquartered in New York City.  The event and unveiling was such a success, Mashable and Betabeat featured the calendar participants in recent coverage.

(Photo: http://photos.prnewswire.com/prnh/20111222/SF26794)

The Only In The Alley calendar celebrates the entrepreneurship and prosperity of tech startups in Silicon Alley, demonstrating the New York tech scene is as exuberant and diverse as ever. "Our goal with the calendar was to foster a strong technology community and presence, something often overlooked for traditional industries in the city," said SNAP's CEO Clifford Lerner.

Hotlist's CEO Chris Mirabile added, "We took steps to ensure six of the twelve featured companies were founded by female entrepreneurs, because women-owned businesses are a burgeoning force in the startup scene and are projected to account for one-third of the new jobs created by 2018."

Additionally, Lerner, Mirabile and executives from a half dozen of the other startups featured in Only in the Alley will be ringing the NASDAQ opening bell on Wednesday, Dec. 28 at 9:30 a.m. EST.

To download a digital version of the calendar, including photos shot by Stephanie Haller and upcoming NYC tech events, please visit www.OnlyInTheAlley.com.

About SNAP Interactive, Inc.

SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms.  SNAP's flagship brand, AreYouInterested.com®, is one of the largest social dating applications on the Internet with over 54 million installs, and offers a completely integrated Facebook, iPhone and Web application. For more information, please visit http://www.snap-interactive.com/, its blog at http://blog.snap-interactive.com/, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc.  Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

The references to websites in this press release are inactive textual references only and not hyperlinks. The content of these websites are not a part of this press release, and you should not consider the content of these websites in making an investment decision with respect to SNAP's common stock.

About Hotlist

Based in New York City's "Silicon Alley," Hotlist.com covers the social plans of more than 100 million people worldwide. It combines this information with each person's Facebook friends, location, and interests to generate personalized "Hotlists" of recommended events and places.

Co-founded by Chris Mirabile and Gianni Martire, Hotlist takes virtual peeks into places hours or days in advance to see who plans to be there (even if they're not yet on Hotlist). It also shows event details, girl/guy ratios and Facebook profile photos of the expected crowd in over 2.7 million venues across 40,000 cities. Users can "Follow" their favorite friends, places and interests to receive notifications of what will be happening, then "Plan" their own social get-togethers with friends.  

Hotlist was named as a "Top 100 Website" by PC Magazine and nominated for "Best Location-Based Service" and "Best Use of an API" at the 2011 Consumer Electronics Show, and is in little time becoming the source people turn to when they're looking to find something to do. For more information, visit www.hotlist.com.

Forward-Looking Statements  

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," "will" and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, schedule conflicts, reliance on third parties and circumstances that could disrupt the functioning of websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in SNAP's Form 10-Ks, Form 10-Qs and other recent Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. SNAP undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made.

Media Contact:
Elisabeth Murphy, Zito Partners
Tel: 631.838.7964
[email protected]

SOURCE Hotlist