OnStar Launches 'Push On' Sweepstakes Campaign

DETROIT, March 14, 2011 /PRNewswire/ -- OnStar is reminding drivers just how easy it is to stay safely connected while on the road with its Push On sweepstakes.  In a national campaign that launches today, 10 people will win a new OnStar-equipped Chevrolet, Buick, GMC or Cadillac vehicle of their choice.

Anyone with a digital OnStar-equipped vehicle -- regardless of whether they are a current OnStar subscriber -- can enter to win by pressing the blue OnStar button in their vehicle now through May 31.*

"More than 6 million customers currently take advantage of OnStar's advanced technology while they're on the road," said Terry Inch, director of subscriber services. "Yet there are many more drivers out there who may not realize all the services OnStar offers, like having access to a live advisor at the push of a button or getting monthly emails with key information specific to their vehicle that can help them save money."    

From a Corvette ZR1 to a Buick Regal or anything in between, sweepstakes winners can select any Chevrolet, Buick, GMC or Cadillac vehicle with any combination of factory-installed options. The only exception is the limited-production Chevrolet Volt electric car with extended-range capability.

OnStar is perhaps best known for its Automatic Crash Response feature which, in the event of a collision, uses sensors built into the vehicle to automatically alert an OnStar Advisor. The advisor can then immediately connect into the vehicle to see if help is needed. Even if the occupant is hurt and can't respond, the advisor knows the vehicle's exact location through GPS technology and can direct emergency responders to the scene.  

Over the past 15 years, OnStar Advisors have answered 346 million button pushes, responded to more than 160,000 vehicle crashes, unlocked more than 5 million doors remotely, provided 2.6 million subscribers with roadside assistance and routed customers' turn by turn to their destination more than 70 million times.

"The 'Push On' sweepstakes is our way to remind drivers with OnStar in their vehicles, just how powerful the system is, yet so easy to use," said Sam Mancuso, OnStar chief marketing officer. "Just push a button and you're connected."  

To learn more about OnStar's Push On sweepstakes and for entry details, visit www.onstar.com.

Note to Editors: Videos, photos, and related information can be found in this release at http://media.gm.com.

About OnStar

OnStar, a wholly owned subsidiary of General Motors, is the leading provider of connected safety and security solutions, value-added mobility services and advanced information technology. Currently available on more than 40 MY 2011 GM models, OnStar soon will be available for installation on most other vehicles already on the road through local electronics retailers, including Best Buy. OnStar safely connects its more than six million subscribers, in the U.S., Canada and China, in ways never thought possible. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category. More information about OnStar can be found at www.onstar.com.

* Maximum Vehicle Retail Value of all prizes: $1,566,810USD/$1,557,957CAD. No purchase necessary to enter or win..

SOURCE General Motors