SANTA BARBARA, Calif., Feb. 7, 2013 /PRNewswire/ -- ONTRAPORT, a business automation startup based in Santa Barbara, CA, has been listed at No. 96 on Forbes' annual ranking of America's Most Promising Companies -- a list of one hundred privately held, high-growth companies with bright futures. The third annual list recognizes the top 100 privately held, high-growth companies that possess compelling business models, strong management teams, notable customers, strategic partners and precious investment capital. The full list of companies is available online at www.forbes.com.
ONTRAPORT is excited, but not surprised, by making the list. The company's success, propelled by flagship product Office Autopilot, can be seen in a 5000% growth over the past five years and a 100% increase in staff last year alone. With the upcoming release of a new product, ONTRAPORT expects to more than live up to Forbes' ranking.
"We are thrilled to be recognized by Forbes and in the company of such amazing businesses," says ONTRAPORT COO Lena Requist. "This award is a reflection of my team's passion and commitment to our organization's mission, to enable entrepreneurs to start and grow their businesses."
For the Most Promising list, Forbes strove for a holistic gauge of young, privately-held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months Forbes reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. Forbes turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company's health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that Forbes uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, Forbes produces a final ranking.
ONTRAPORT provides a comprehensive business and marketing automation platform targeted to the specific needs of entrepreneurs and small businesses. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. To date, ONTRAPORT has been the technology powering the success of more than 4,000 companies around the world. For more information, please visit www.ontraport.com.