BRAINTREE, Mass., Dec. 5, 2017 /PRNewswire/ -- OOFOS, the leader in recovery footwear, today announced that it will be the official recovery footwear for the 2017 NOVA® Home Loans Arizona Bowl on December 29th. This sponsorship supports OOFOS's commitment to the athletic community, encouraging fans and players alike to recover with the benefits of the brand's OOfoam technology. In addition to a variety of exclusive events and offers for gameday attendees, OOFOS will be launching a Limited Edition Arizona Bowl OOahh Sport Sandal, available for purchase in both men's and women's sizes at $60 MSRP throughout the game. Members of both the New Mexico State and Utah State teams will also receive a pair.
"The NOVA Home Loans Arizona Bowl wants to provide the players from each of our teams the newest, most exciting and beneficial gifts during their stay in Tucson," said Alan Young, executive director of the NOVA Home Loans Arizona Bowl. "When we found out that OOFOS footwear provides both training and recovery benefits in addition to being a stylish slide, it became our goal to get them on each player and coach."
OOFOS is sponsoring activations at a variety of events during gameday weekend. Attendees are encouraged to visit the VIP OOFOS tent at the Downtown Block Party on December 28th from 3:00 p.m. – 8:00 p.m. and the Desert Diamond Casino Tailgate Festival on December 29th starting at 11:00 a.m. OOFOS will also have a pop-up store in the stadium where attendees can purchase an assortment of products including the new Limited Edition Arizona Bowl sandal.
"We are honored to be recognized as the official gameday recovery shoe for the NOVA Home Loans Arizona Bowl," said Lou Panaccione, co-founder and CEO of OOFOS. "Recovery is often overlooked and essential for success. Our OOfoam technology and patented foot bed will help college athletes take their game to the next level."
All OOFOS products are made of a proprietary material called OOfoam, absorbing 37% more impact than traditional footwear and helping individuals recover in ways typical shoes cannot. Available in a variety of styles and colors, OOFOS footwear features a patented foot bed design with arch support that works with all foot types, enables natural movement and cradles arches taking pressure off knees, ankles, hips and lower back.
OOFOS began as a team of footwear veterans — friends dating back to the athletic footwear and running shoe boom of the '70s and '80s. Brought together by a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces. Stores are filled with athletic shoes designed to offer rebound and energy return — shoes that spring you forward when you're exercising. What was missing was a material that could do the opposite: actually absorb shock after a workout. Two and a half years of tireless development later, we had a breakthrough on our hands. Our revolutionary OOfoam technology combined with a biomechanically engineered foot bed to create OOFOS: footwear that can truly make your hard-working feet and body feel better. Our unique OOfoam is designed to absorb 37% more impact than traditional footwear, relieving stress to the feet and body while helping you recover faster. Learn more at oofos.com.
About the NOVA® Home Loans Arizona Bowl
Owned and operated by TD4Tucson, a Tucson-based non-profit organization. The NOVA® Home Loans Arizona Bowl was sanctioned in March 2015 as the 41st NCAA college football game and the third bowl game staged in Arizona. The NOVA® Home Loans Arizona Bowl is dedicated to promoting community engagement and support in the Tucson area and will include teams from the Mountain West Conference and the Sun Belt Conference. For more information about the NOVA® Home Loans Arizona Bowl, or for ticket information, visit WWW.novaarizonabowl.com.
Emily de Lacoste