Open Ended Play Lines and Focus on STEM Leading Charge at NY Toy Fair for Funskool® and TOOBEEZ®

Feb 09, 2016, 08:45 ET from TOOBEEZ LLC

WAYNE, Pa., Feb. 9, 2016 /PRNewswire/ -- TOOBEEZ LLC is highlighting new product lines at NY Toy Fair with a focus on open-ended play. TOOBEEZ LLC was built on its flagship life-size building product TOOBEEZ®. The company plans to continue to broaden the audience for TOOBEEZ®, which has gained popularity in the retail, education and rehabilitation markets. In addition, TOOBEEZ LLC will also highlight multiple new product lines.

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TOOBEEZ LLC is investing in the expansion of STEM guidelines and programs surrounding the company's open-ended play products.  STEM is an acronym for Science, Technology, Engineering and Math education. STEM guidelines will be released for the company's entire popular EZ-TOY® construction set line. Originally at 17 SKUs, EZ-Toy® will add 19 fun new designs bringing the number of total SKUs to 36.

"Our company is focused on quality products with an emphasis on creative and open ended play. The rapid success of the TOOBEEZ® product has enabled us to execute partnerships including our recent acquisition of North American distribution for the Funskool® brand," said Joe Donahue, CEO of TOOBEEZ LLC.

In addition to the TOOBEEZ® product, two other products will garner extra attention in the expanding 200+ product lineup. First is "Build My Truck," a new 3 in 1 puzzle truck for preschoolers. "Build My Truck" allows preschoolers to match, sort and zoom away with their own puzzle truck.

Also unveiled is the new "Funskool® Activity Ball." Young children assemble and combine 12 segments to form a colorful ball, helping young preschoolers develop: counting, color recognition, hand-eye-coordination, and motor skills.

TOOBEEZ LLC plans to unveil the new products at NY Toy Fair during a product preview on February 12, 2016 at the Jacobs Javits Center in Manhattan. Additionally, TOOBEEZ LLC will be at Booth #5658 during NY Toy Fair. For appointments at NY Toy Fair contact Chris Stummer at 610.256.3843 or

Founded in 2001, TOOBEEZ, LLC is a manufacturer and distributor of specialty toy products. It's wholly owned brands include TOOBEEZ®, EZ-Fort®, BlinGkeeZ®, and the EZ-Toy® Collection.

John Lyons