OpenAI's Next Big Thing? Looki Already Shipped It

The Looki L1, a multimodal AI wearable that sees, hears, and remembers life story, is redefining human-AI interaction—and it's available now.

TORONTO, Aug. 19, 2025 /PRNewswire/ - While the tech world anticipates a screenless, context-aware wearable reportedly in development by OpenAI and Jony Ive, Looki has already brought this vision to life. Today, the company launched the Looki L1, the world's first multimodal AI wearable that senses and understands life as it unflods. It transforms everyday experiences into a rich, personal context for its powerful Looki AI, years ahead of competitors.

A New Category of Personal AI 

The L1 is not an action camera, a simple GPT-powered pendant, nor a replacement for the smartphone. Instead, it pioneers a new category as a life companion. When activated by the user, it captures vision and audio, interpreting the context moments to enable truly personal and useful AI interactions. The Looki L1 is available for $199, with global shipping commencing in September 2025.

Designed for All-Day Comfort and Style 

Weighing a mere 30 grams (about 1 ounce)—lighter than a slice of toast—L1 is designed to be worn discreetly and comfortably all day. Its 12-hour battery life ensures it's ready for any adventure, big or small. A suite of accessories, including a wireless charging stand, go-clip, mounting cage, and decorative stickers, allows users to personalize their L1 and seamlessly integrate it into their life and style.

Life, Intelligently Curated by Looki AI 

L1's Looki AI doesn't just record; it understands. It intelligently segments each day into "Moments" and transforms them into valuable insights. Key features include:

• Life Feeds: This is private, Looki AI-curated journal. Unlike a social media feed, Life Feeds surfaces meaningful events, memories, and patterns from wearer's day.. It's like having a personal biographer who helps discover and reflect on individual's own story.
• Autocut Vlog: L1 automatically creates a "one day in one minute" highlight reel, turning everyday experiences into shareable memories with zero editing required.

By interpreting life as a series of human-centered prompts, L1 empowers the Looki AI to respond in a way that feels intuitive, empathetic, and uniquely tailored to the individual.

Privacy and Control by Design 

Looki was built on a foundation of trust and user control. L1 is not an always-on recording device; it captures video and audio only when manually activate it. A clear "Trust Light" indicates when it's active, ensuring transparency for both the wearer and those around. All data is encrypted on the device, and any optional cloud uploads use private-key encryption on secure AWS servers. Memories are account-bound, not tied to the device, giving complete ownership of over personal story.

Pioneering the Future of Human-AI Interaction 

L1 is a landmark achievement, demonstrating what the next generation of truly personal AI can do today. By seamlessly merging multimodal sensing, contextual understanding, and a privacy-first philosophy, Looki is setting a new standard for how technology can enhance our lives.

With Looki L1, the world itself becomes the prompt. Every moment is transformed from a fleeting experience into a canvas for reflection, creativity, and deeper self-understanding. It's time to "own your story", with a Looki AI that finally understands what matters.

SOURCE Looki Tech Limitede