Opendoor Releases the Key Agent™ App to Further Empower Real Estate Agents

The company's newest tool aims to be the go-to home selling resource that helps accelerate cash offers for agent partners

SAN FRANCISCO, July 15, 2025 /PRNewswire/ -- Opendoor, a leading platform for residential real estate, today launched the first iteration of its Opendoor Key Agent™ app — a new way for agents to get a cash offer for their clients in as little as two days. The app is intended to be the leading home selling resource for Opendoor's Key Agent™ program participants. At launch, the app will help agents present cash offers to clients with increased speed and precision by providing an intuitive, streamlined home assessment process.

The Key Agent app reinforces Opendoor's dedication to supporting its agent network and complements its recent Key Connections initiative, designed to broaden its reach and empower agents and sellers. Available at first to select Key Agent program members, the app simplifies the process of gathering home details room-by-room with inline questions about each area of the home. Users simply upload home photos and information to provide Opendoor with the most precise home details.

This enhanced data collection not only streamlines the offer process for agents, but also lays a critical foundation for the future of Opendoor's valuation technology. The high-quality, structured data captured through the app will be instrumental in fine-tuning the company's sophisticated home valuation models and repair-estimate algorithms. By leveraging this data, in conjunction with Opendoor's expert processes and internal data annotation teams, a powerful feedback cycle is created. This synergy between advanced AI and human expertise helps enhance the company's models, ultimately benefiting sellers with more competitive and precise offers.

Key features and benefits include:

• Driving efficiency through faster, simpler assessments: Agents can cut down on assessment time and effort by uploading photos and eliminating the need for a video recording. All questions are directly within the app allowing agents to complete the entire assessment flow in one place, eliminating the need for multiple tools or programs.
• Ensuring accuracy with room-by-room guidance: Agents receive clear, step-by-step instructions for each area of the home, ensuring they capture all necessary details and easily meet Opendoor's requirements for home assessments. Users can also group questions and photos by room so they can toggle between the two within the same room section.
• Offline capabilities: Agents can conduct assessments even without Wi-Fi, which is particularly useful in homes with poor reception. Users simply submit the completed assessment once they're back on a stable network.

"We built the Key Agent app to directly address common feedback from agents, and serve as a reliable, one-stop-shop for our partners," says Nick Boniakowski, Head of Agent Partnerships at Opendoor. "This is just the start of offerings for agents, with the goal to constantly iterate the app to best serve their home selling needs. We're committed to simplifying the real estate transaction for everyone involved, and creating a more seamless experience for sellers seeking a convenient and certain way to sell their home."

"The first iteration of our Key Agent app helps ensure agents can serve their clients with ease, speed, and precision," says Joe Callinan, Vice President of Product Management at Opendoor. "Now, agents can present cash offers to sellers with a streamlined, intuitive home assessment process. At Opendoor, we're focused on developing best-in-class products and technology that modernize real estate for the long-term."

At launch, Opendoor's Key Agent app is downloadable on the Apple App Store for iPhone users via invitation-only to Key Agent program participants, with plans to roll out to additional devices and agent users in the near future. Those interested in learning more can sign-up here.

To learn more about Opendoor Key Agent and other offerings, head here.

About Opendoor
Opendoor is a leading platform for residential real estate transactions, powering life's progress, one move at a time. Since 2014, Opendoor has provided people across the U.S. with a simple, certain way to buy and sell a home. We're a team of problem solvers, innovators, and operators shaping the future of real estate, operating in markets nationwide.

For more information, please visit www.opendoor.com.

Forward Looking Statements
This press release contains certain forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act of 1995, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking, including statements regarding reaching and supporting more sellers through partner agents; creating new revenue streams through the launch of Key Connections; increasing conversion and driving incremental revenue by earning revenue from additional sales paths; and unlocking new growth opportunities through partner agents. These forward-looking statements generally are identified by the words "anticipate", "believe", "contemplate", "continue", "could", "estimate", "expect", "forecast", "future", "guidance", "intend", "may", "might", "opportunity", "outlook", "plan", "possible", "potential", "predict", "project", "should", "strategy", "strive", "target", "vision", "will", or "would", any negative of these words or other similar terms or expressions. The absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties that can cause actual results to differ materially from those in such forward-looking statements. The factors that could cause or contribute to actual future events to differ materially from the forward-looking statements in this press release include but are not limited to: whether we are able to attract agents and potential home sellers to participate in the Key Connections program; the current and future health and stability of the economy, financial conditions and residential housing market, including any extended downturns or slowdowns; changes in general economic and financial conditions (including federal monetary policy, the imposition of tariffs and price or exchange controls, interest rates, inflation, actual or anticipated recession, home price fluctuations, and housing inventory), as well as the probability of such changes occurring, that impact demand for our products and services; our real estate assets and increased competition in the U.S. residential real estate industry; our ability to operate and grow our core business products, including the ability to obtain sufficient financing; investment of resources to pursue strategies and develop new products and services that may not prove effective or that are not attractive to customers and/or agent partners or that do not allow us to compete successfully; our ability to access sources of capital, including debt financing and securitization funding to finance our real estate inventories and other sources of capital to finance operations and growth; our ability to maintain and enhance our products and brand, and to attract customers; and our ability to protect our brand and intellectual property. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described under the caption "Risk Factors" in our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (the "SEC") on February 27, 2025, as updated by our periodic reports and other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. We do not give any assurance that we will achieve our expectations.

Contact: [email protected]

SOURCE Opendoor