opendorse Announces Landmark Alliance for LPGA Tour Players to Share Brand Content on Social
New agreement will give 200+ LPGA players the ability to build their brands through opendorse's athlete marketing platform
LINCOLN, Neb. and DAYTONA BEACH, Fla., Feb. 13, 2018 /PRNewswire/ -- opendorse, the leading athlete marketing platform that helps the biggest brands in sports share content on social, today announced an alliance with the Ladies Professional Golf Association (LPGA), which will provide more than 200 LPGA Tour players with access to share LPGA content and create new social revenue stream opportunities.
It is the largest and most comprehensive agreement the platform has in women's sports, with the LPGA becoming the first major women's sports property on the opendorse roster.
"The LPGA has long been a leader in helping their pros build brands that last beyond their days on tour," said opendorse CEO Blake Lawrence. "By providing players access to the content they create on the course, the LPGA allows pros to engage their fans with valuable media in a seamless social experience. This partnership is a great example of how properties and players can work together to expand their audience, maximize the value of content, and ultimately grow their game."
Tina Barnes-Budd, the LPGA's Senior Director of Social Media/Marketing, said: "Our athletes are some of the most social savvy and brand active on the planet, so tying them to the great work opendorse is doing is a natural fit. The opportunity for our athletes to be more actively engaged in social and brand conversations is something that will enhance not just their storytelling but the LPGA overall, and we are excited to get things moving."
Brittany Lincicome became the first LPGA Tour player to use opendorse's athlete marketing platform at the season-opening Pure Silk-Bahamas LPGA Classic last month, where she began the week as reigning champion and ended it with a successful title defence as she triumphed by two strokes.
"I was thrilled to utilize the opendorse system during the Pure Silk Bahamas LPGA Classic," said Lincicome, an eight-time winner on the LPGA Tour. "As the defending champion, the LPGA created some very cool content with me that I was then able to organically share with my fans through my social channels. It's exciting to know that more players will now have the opportunity to utilize this program and share LPGA-created content through their personal social channels as well."
opendorse's cutting edge technology will provide an athlete-driven solution for the LPGA that aims to help their players engage more fans across the globe. The platform will allow the LPGA to send unlimited content for players to share on social, enabling them to grow their personal brands while using the distribution platform to approve and share content from leading brands. More than 280 female athletes and over 100 professional golfers now use opendorse.
About opendorse
opendorse is an athlete marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and brands to work together to engage their fans. Today, more than 2,800 athletes rely on opendorse to access content to share with their 850mm social media followers.
More than 1,500 brands partner with opendorse to send content to athletes to share through their social media channels. Top advertisers including Coca-Cola, Head & Shoulders and Courtyard Marriott, and properties including the NFLPA, PGA Tour, New Jersey Devils, Clemson Athletics and Nebraska Athletics all use opendorse to engage athletes and their audience.
About the LPGA
The LPGA is the world's leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental and humanitarian golf initiatives, such as LPGA*USGA Girls Golf.
Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.
SOURCE opendorse
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