SAN FRANCISCO, May 9, 2019 /PRNewswire/ -- OpenInvest, the asset management platform that enables customization, direct indexing and impact investing at scale, announced today the launch of Optimus, a new investment tool for financial advisers that instantly builds bespoke values-based investment portfolios, driving client engagement and retention.

Impact investments, or assets invested with the intention to generate positive, measurable social and environmental impact alongside a financial return, have grown exponentially in recent years, reaching $502 billion at the end of 2018, up from $228 billion in 2017, according to the Global Impact Investing Network (GIIN)¹. However, each individual and institution has their own values, a heterogeneity that defies the cookie-cutter paradigm of mutual fund and ETF products. OpenInvest delivers custom investment portfolios aligned with the most important environmental and social issues that clients face. Its platform integrates real-time ESG data and offers a number of causes, such as divestment from fossil fuel and top greenhouse gas producers; investment in gender equality and LGBTQIA+-friendly companies; supporting refugees, and more.

Optimus instantly models tax-sensitive separately managed accounts (SMAs) tailored to clients' individual preferences. OpenInvest's proprietary algorithms automatically rebalance portfolios to keep them dynamically diversified, while tracking a market index or multi-index benchmarks. Through Optimus, advisers can seamlessly generate sample portfolios on their device and show the concrete impact these portfolios have on taxes, returns, and the environmental and social causes their clients care about most.

"OpenInvest is excited to introduce Optimus to simplify values-based investing for savvy financial advisers who want to grow their business," said Joshua Levin, co-founder and chief strategy officer, OpenInvest. "More and more investors are demanding impact investing options, yet financial advisers are not equipped with the technology required to serve this next generation of investors. Now, with Optimus, advisers can provide their own factor portfolios and custom solutions with ease."

Unlike mutual funds or ETFs, OpenInvest leverages Dynamic Custom Indexing (DCIs) to allow advisers to build and implement their own investment strategies and customization at scale, resulting in fewer layers of investment management fees for clients. OpenInvest's APIs allow relationship managers to build their own factor portfolios, and/or tax-loss harvesting, while maintaining firm-level discipline.

For more information on OpenInvest, please visit https://openinvest.com.

About OpenInvest
OpenInvest (https://openinvest.com) is a registered investment adviser with the U.S. Securities and Exchange Commission, and a financial technology startup dedicated to mainstreaming values-based investing through technology. The company was founded by two of the architects of Bridgewater Associates' portfolio management and trading systems and a sustainable finance expert from the World Wildlife Fund. OpenInvest is backed by some of the biggest names in Silicon Valley, including Andreessen Horowitz, YCombinator, and QED, the founders of CapitalOne. OpenInvest now has a team of financial, technology, and environmental, social and governance (ESG) experts across three continents and is recognized as a global thought leader in ESG implementation. OpenInvest's technology platform supports full customization around investor values, in-depth impact reporting, dynamic divest-invest activity, and easy shareholder engagement, while ensuring investors track specified market indices. To get started, contact your adviser, visit openinvest.com, or download the iOS or Android app. Follow OpenInvest on Facebook and Twitter.

Media Contact:
Jill Fox
JCUTLER media group
jillian@jcmg.com 

¹ https://thegiin.org/assets/GIIN%20Market%20Sizing%20Report%20Press%20Release.pdf

SOURCE OpenInvest

Related Links

http://openinvest.com